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Hook News

Pret - Brand Strategy
Brand StrategyHook News
17/04/2018

Creating a Compassionate Brand: Thoughts from Hook’s New Starter

Imogen is Hook's new content and strategy executive. At Hook Research, we're always thinking about the brands that inspire and challenge us. To get her started, we've asked Imogen to share her thoughts on a brand that is getting her excited in 2018. Finding compassion among the cappuccinos The first…
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Hook NewsQualitative Market Research
17/01/2018

Work experience at Hook Research – Karlin, Kenyon College

Karlin is a Senior at Kenyon College in the United States. She joined Hook Research for a week to learn more about media development, market research methods, and what it takes to work in a company like ours. We asked her to record her thoughts on the the moments that surprised…
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2017 Year in Review - Hook Research
Hook NewsQualitative Market Research
18/12/2017

Hook Research in 2017: a Year in Review

As the year comes to a close, we've been looking back at the many different projects we've been lucky enough to work on in 2017. To celebrate we thought we'd share some of our favourite stats from the past 365 days at Hook Research. Take a look below! 2017 was a…
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MRS Kids & Youth Insights Conference 2018
Hook NewsQualitative Market Research
26/10/2017

MRS Panel – Making it real: finding authenticity in modern media products

We're thrilled to announce that we will be chairing a panel conversation at the MRS Kids & Youth Insights Conference on Thursday, 25 January 2018 in London. Hook Research has been working with a number of our clients over the past year to better understand what 'realness' and 'authenticity' looks like in…
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Hook News
25/10/2017

Introducing Social Intelligence – where AI meets Qualitative Research

At Hook Research we’ve been working with data science company Signify to produce Social Intelligence – an exciting new process that is sure to change the way you think about consumer research… Social Intelligence - overcoming the limits of social listening The best research and strategy is grounded in meticulous and…
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Hook Research 4D Methodology
Hook NewsQualitative Market Research
05/02/2017

Hook’s 4D Methodology – Discovery, Dialogue, Development, Deliverables

The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…
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Talking Human - Hook Research
Hook NewsQualitative Market Research
17/11/2016

What is Talking Human? – Changing perspectives to generate new insights

The most meaningful insights about culture, life and the brands/products that matter come when people are Talking Human i.e. when they’re engaging in passionate dialogues about the things they care about - giving us, as researchers, brief glimpses into the weird and wonderful hidden worlds that they inhabit and understand. https://vimeo.com/188876277 It…
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Brand voice - Hook Research
Brand StrategyHook NewsMedia Research
04/08/2016

What makes a great brand voice? – Thoughts from Hook’s new starters

Exciting times in Hook's office as we have two new starters - Jess and Sam! To introduce them both, we've asked them to tell us a bit about their favourite brand voice, and what that says about the organisation behind it. Let’s be frank, Frank is a bit of a…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.