Category

Kids Media

Boxy Girls
Brand StrategyKids Media
17/01/2019

Boxy Girls – Unboxing Kids Trends in 2019

With Christmas over and the new year firmly underway, one gift kids have been receiving this festive period represents current kids trends better than any other – Boxy Girls. At first glance, Boxy Girls might seem no different from the innumerable other brands in your average toy shop. Bratz, Barbie…
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Kids MediaMedia Research
12/11/2018

Viral kids songs – earworms for adults and kids alike

In the past few years a massive trend has been sweeping across YouTube – Viral Kids Songs. This trend isn’t brand new, of course, as YouTube has been known for its viral content since its launch back in 2005. Iconic videos like Charlie Bit My Finger, Chocolate Rain and Numa…
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Children's Media Conference 2018
Kids Media
29/05/2018

Children’s Media Conference 2018 – Big Lessons from Niche Memes

We're proud to announce that Hook Research will be hosting a panel at the Children's Media Conference 2018, exploring how brands can keep on top of new and emerging kids trends. Our co-founder, Nick Fisher, will be moderating the discussion and joining us on the stage will be: Marc Goodchild, Head of…
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Brand StrategyKids Media
30/04/2018

Brands using memes: Keeping up with youth trends in 2018

Here at Hook Research we’re fascinated by the evolution of language and the myriad different ways people of all ages are communicating in 2018. In the past 10 years emojis, hashtags, acronyms and memes have become key methods of expression, and slang and shortcuts are now fundamental to the way…
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Kids Trends 2018 - Hook Research
Consumer InsightKids Media
07/02/2018

2018 Kids Trends: Floss Dance, Freestyle Footie, & Plushie Monkeys

Are you up to date on the 2018 kids trends? No? Don't worry - we've got you covered! https://vimeo.com/280359360 From the strangely hypnotic Floss Dance to plush, Microwaveable Monkeys - what are the trends to look out for over the next year? To get a sense of what is getting…
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Kids Media
29/01/2018

3 Big Takeaways from the MRS Kids & Youth Research Conference 2018

The 2018 MRS Kids & Youth Research Conference has come and gone again! Last Thursday Hook Research trouped down to the Southbank to host a panel discussion about authenticity in the media and listen to a host of passionate researchers talk about something near and dear to our hearts: young…
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Hook Show N Tell - Hook Research
Consumer InsightKids Media
29/09/2016

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

https://vimeo.com/182409079 "There's no such thing as normal" How are kids thinking about different people and lifestyles? And how is this impacting their thoughts about themselves? Hook Research's Show N Tell Report 2016 aimed to answer these questions, and many others like them in our new, bi-annual research into the lives of British children.…
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kids streaming services - Hook Research
Kids Media
02/09/2016

Making the Case for Kids Streaming Services like Netflix

Netflix is now focusing its attention on kids streaming television by producing its first British children’s programmes. “Tenacious girls” will be the centerpiece of this new batch of programming: working with the BBC, the streaming giant will work to adapt Jill Murphy’s The Worst Witch into a 12-episode series. Independently,…
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Children's Media Conference 2016
Kids Media
08/07/2016

Diversity within the Children’s Media Conference 2016

Hook Research spent the last few days the The Children’s Media Conference 2016, exploring diversity within the kids media industry. A powerful and manic opening keynote from poet Lemn Sissay set the tone for the week: a theme of “Making it Happen” and exploring diversity within the children’s media industry. At…
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new you research - Hook Research
Kids Media
30/06/2016

3 Ways New Youth Research is Changing in Response to Technology

Young worlds are constantly changing, making it tricky to predict children’s future content needs. Kids becoming device natives, VOD services eroding traditional channel audiences, and the globalization of brands – among other rapid developments – have all initiated major upheavals in this space. At Hook Research, we are constantly adopting…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.