Category

Media Research

Women's Sport
Media Research
24/07/2019

No Longer On The Sidelines: Women’s Sport Isn’t Playing Around

Can you name 5 players in women’s sport? How about 10? Now, think about it – how long would it take you to come up with the names of 10 men in sport? This question alone can tell a story about the undervalued history of women’s sport. Traditionally, men’s sport…
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Classic TV Show
Media Research
10/07/2019

Every Classic TV Show Needs To Have These 10 Things

As viewers we are continually told that we are living in a golden age of TV. We have more, better shows than ever before – at least if you believe the critics. However, with so much quality on our screens how do we divide a ‘classic’ TV show from one…
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Instagram overtourism
Media Research
08/04/2019

Overtourism: the Future of Instagramable Hotspots?

What do you think of when you think about Amsterdam? Canals, bicycles, coffee shops? Chances are, the ‘I Amsterdam’ sign also comes to mind: the iconic, two-metre-tall, red-and-white sign which perched outside the Rijksmuseum for over 14 years. Everyday hordes of tourists would come to sit on the letters and…
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Red Bull and Grime
Brand StrategyMedia Research
18/03/2019

Meet the Clever Clash-ologists: Red Bull and Grime Music

In 2007, David Cameron made headlines by blaming Grime music for knife crime. Ten years later this genre has become a widely accepted part of mainstream British culture. With its new-found popularity, Grime is now ripe for bandwagon-jumping brands: Nike and Adidas, for instance, have all created campaigns in the…
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women-of-the-world-festival-2019
Media Research
13/03/2019

3 Big Takeaways from the Women of the World Festival 2019

This year, The Women of the World Festival celebrated its ninth year of highlighting the achievements of women and unpacking the obstacles that stop them from reaching their full potential (you can read a bit more about the festival here). To get involved in this powerful and important conversation, Hook…
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Sex Education
Media Research
13/02/2019

The United Kingdom of Netflix: Here Comes One-Size-Fits-All Media

Last week, as I was aimlessly scrolling through Netflix, lazily allowing my eyes to pass over Oscar-nominated box office smash here, internationally-acclaimed crime drama there, I came across an original show called Sex Education. This struck me as a rather odd title to begin with – I wondered whether the…
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Urban comedy
Consumer InsightMedia Research
24/01/2019

Mandem Media: ‘Comedy Has Never Been This Peng’

‘‘All the suit wearing guys in cities can't stand us. They don't understand us. When we speak in slang like this. You get me; bredin; cuz; bredrin; bradda; bredin; safe; bredrin; you get me; bredrin; cuz; bredrin; bradda; bredrin; we speak in slang like this’’. These are the lyrics of…
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Media Research
04/12/2018

I’m A Celebrity Get Me Out of Here – How Reality TV Escaped Its Nasty Past

­If asked about the main components of a hit reality show, most people might suggest celebrity spats, humiliating tasks and plenty of controversy. And while the tasks on this year’s series of I’m A Celebrity Get Me Out Of Here have been sufficiently testing for contestants, the show has a…
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Kids MediaMedia Research
12/11/2018

Viral kids songs – earworms for adults and kids alike

In the past few years a massive trend has been sweeping across YouTube – Viral Kids Songs. This trend isn’t brand new, of course, as YouTube has been known for its viral content since its launch back in 2005. Iconic videos like Charlie Bit My Finger, Chocolate Rain and Numa…
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Shiro's Story
Media Research
17/10/2018

Shiro’s Story – where freestyle rap meets gripping drama

YouTube isn’t the most obvious destination if you’re searching for a compelling new drama series. But the enthralling narrative of Shiro’s Story has captured a massive audience on the platform with its portrayal of family struggle, frayed relationships and gang violence. Written by grime MC turned director Rapman, the hit…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.