Media Research Blog - Hook Research

08/04/2018

Trust & Tactility: The Power of Print in a Digital World

How strong is the power of print in a primarily digital world? That's the question Hook Research were tasked with answering for Canopy Media - the UK's biggest media inserts sales house. In this project, we spoke with senior figures across a number of industries - from media companies like the Guardian,…

Sam

Media Research Teen & Youth

12/02/2018

3 Big Takeaways from the 2018 MRS Social Media Summit

Last week Hook Research attended the 2018 MRS Social Media Summit, and spent a fantastic day listening to stimulating talks about the current social media landscape and brands’ places within it. Running throughout the collection of interesting topics were three big themes that we will certainly be thinking about over…

Debbie

Media Research

16/10/2017

‘I’m Just Looking for That Personal Connection’: Stories & Podcast Ads

With monthly podcast listenership increasing by 75% over the past 4 years, it’s unsurprising that people are starting to pay serious attention to this audio upstart. This is particularly true in the USA, where monthly podcast penetration has now reached 24% (the same amount of online Americans who use Twitter). As consumers have started to interact…

Sam

Brand Strategy Media Research

26/07/2017

BBC Media Action – Using radio drama to support people in Syria

At Hook Research, we regularly work with broadcasters in the UK, exploring the power of radio to connect with domestic audiences - and we’re always interested to learn more about the development of this media around the globe. Sonia Whitehead works as Head of Research, at BBC Media Action, the…

The Hook Team

Media Research Teen & Youth

17/07/2017

Why are people worrying about Snapchat’s new Snap Map update?

Hook Research regularly works with young people around the UK to give them insight into what it means to work in media research. Ellis spent a week at Hook, exploring the broadcast landscape currently. As part of her work with us, Ellis pulled together a short piece of research exploring the…

The Hook Team

Brand Strategy Media Research

14/06/2017

‘Something for the girls’ – How the Girlguiding Brand Stays Fresh

At Hook Research, we’re always on the lookout for brands that inspire us. From engaging with audiences in new and exciting ways, to promoting positive, ethical messages – we think these brands are worth taking a look at! This week, we're looking at Girlguiding - particularly exploring how an older…

Debbie

Media Research Teen & Youth

24/05/2017

Facebook Moderators: Can they do more to help vulnerable teens?

The world’s largest social networking site has come under scrutiny (again) after Facebook moderators guidelines were leaked online. In the aftermath, The Guardian has launched an investigation into Facebook’s complicated and conflicting rules on what should and shouldn’t be allowed on the social media platform. How are Facebook moderators dealing…

Debbie

Media Research

15/05/2017

Social media and general elections: exploring the murky world of dark ads

“My worry is this is going to be the first dark ads election, where the campaigners are able to pay to reach millions of people with less scrutiny than there ever has been before” – Will Moy, Director – Full Fact In February, Channel 4 commissioned a survey to see…

Nick

Media Research

28/03/2017

Listening to Your Audience: what we can’t Learn from Netflix

Netflix is the news again. (Is it ever not?) This weekend's Times Magazine featured a glossy profile of everyone's favourite TV 'disrupter' by Janice Turner. Laced with mild scepticism (especially enjoyable are her attempts to get Netflix execs to admit there might be a difference between reading a book and…

The Hook Team

Media Research

10/02/2017

Podcasting Social Taboos: Psychopaths, Sex Addicts and the Supernatural

Six years ago the media and commuters alike were in a frenzy over ‘mummy porn’ – the erotic pages of Fifty Shades of Grey were gracing train carriages across the country, with covers either bent backwards or held high to hide the red faces of Christian Grey’s admirers. Fast-forward to…

The Hook Team

Trust & Tactility: The Power of Print in a Digital World

‘I’m Just Looking for That Personal Connection’: Stories & Podcast Ads

BBC Media Action – Using radio drama to support people in Syria

Listening to Your Audience: what we can’t Learn from Netflix

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