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Media Research

Hook Research explores challenging and interesting developments in Media Research

Media Research
27/07/2016

Feeling the Pokédrain: Pokémon Go, Battery Life, and AR Gaming

Internet forums are overrun with complaints about Pokémon Go sucking up phones’ batteries like some kind of deranged Zubat. While Niantic, the game’s publisher, is currently working on a patch for this issue it still raises the question about why this problem wasn’t recognised before the game’s launch. When researching new products, we…
Pro wrestling TV - Hook Research
Media Research
14/07/2016

In the Ring: What Brands Can Learn from Pro Wrestling TV

Anyone who has done research with men in the recent past knows pro wrestling TV, and WWE in particular, is a very big deal. And there’s a pretty clear reason for this: wrestling’s combination of soap opera plots and computer game progression offers a universal appeal that spans ages from…
Media Research
23/06/2016

Who needs experts? – Brexit & Post-Truth Politics in the Media

“People in have had enough of experts,” and for Michael Gove that’s why the cold response to the Leave campaign message amongst heavy-hitting economists is a reason to vote for Brexit. It’s easy to scoff, but in a landscape dominated by social media glitterati, the wisdom of crowds, and “post-truth” politicians, could…
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.