Category

Qualitative Market Research

International Women’s Day 2018 - Hook Research
Qualitative Market Research
08/03/2018

“Flexibility aids productivity” – International Women’s Day 2018

To celebrate International Women’s Day 2018 , I had the pleasure of taking part in a special episode of Perspectives, in association with WIRe (Women in Research). This female-only vlog explored the key changes and commitments that companies can make to best support women in the workplace and it was…
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Debriefing Senior Stakeholders - Hook Research
Qualitative Market Research
15/02/2018

Debriefing senior stakeholders: three points to keep in mind

I was recently asked to offer some tips on debriefing senior stakeholders for VoxPopMe’s Perspectives vlog (if you're curious, you can hear my thoughts around 5:31). At Hook Research, we frequently present our findings to stakeholders at the top of the food chain and I thought that this video would…
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Hook NewsQualitative Market Research
17/01/2018

Work experience at Hook Research – Karlin, Kenyon College

Karlin is a Senior at Kenyon College in the United States. She joined Hook Research for a week to learn more about media development, market research methods, and what it takes to work in a company like ours. We asked her to record her thoughts on the the moments that surprised…
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2017 Year in Review - Hook Research
Hook NewsQualitative Market Research
18/12/2017

Hook Research in 2017: a Year in Review

As the year comes to a close, we've been looking back at the many different projects we've been lucky enough to work on in 2017. To celebrate we thought we'd share some of our favourite stats from the past 365 days at Hook Research. Take a look below! 2017 was a…
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MRG Conference 2017 - Hook Research
Qualitative Market Research
06/12/2017

3 Big Takeaways from the MRG Conference 2017 ‘Body of Evidence’

We’re back and buzzing from a day of exciting talks at the MRG Conference 2017! From prediction markets to galvanic skin responses and Christmas pornography (we've hidden a great little tweet from Tim Barber, BDRC at the end of the blog) - there was lots to soak up from this…
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Qualitative Market Research
26/11/2017

The VoxBox: a new way to track engagement with video content

Combining the latest e-gaming technology with classic qualitative methods, Hook Research has developed the VoxBox - a powerful, new tool that helps our clients understand the precise moments in video content that are connecting with audiences. Have a quick look at this video to see the VoxBox in action: http://vimeo.com/244455264…
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MRS Kids & Youth Insights Conference 2018
Hook NewsQualitative Market Research
26/10/2017

MRS Panel – Making it real: finding authenticity in modern media products

We're thrilled to announce that we will be chairing a panel conversation at the MRS Kids & Youth Insights Conference on Thursday, 25 January 2018 in London. Hook Research has been working with a number of our clients over the past year to better understand what 'realness' and 'authenticity' looks like in…
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Qualitative Recruitment - Hook Research
Qualitative Market Research
19/10/2017

Here comes GDPR: The changing face of qualitative recruitment

Francesca is the Field Manager at Hook Research. In the midst of double-checking that our processes and forms are up-to-date per the new GDPR guidelines,  she took some time to sit down with us and talk about the evolution of qualitative recruitment throughout her career and what changes might be coming down…
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Qualitative Market Research
02/05/2017

Using Social Media Listening to Power Up Programme Research

Social media listening offers a powerful way to expand the scope of any programme research and more fully connect with audiences around the world. In 2016, 9 out of 10 British 16-24 year olds regularly logged into some form of social media. But it wasn’t just young people using these services:…
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Market Research video - Hook Research
Qualitative Market Research
10/03/2017

Creating Insights that Cut Through with Market Research Video

It is a truth universally acknowledged (at least among marketers) that video offers a powerful way of engaging with consumers. A quick Google uncovers lists of statistics backing up this claim: there’s the oft-repeated idea that a minute of video is worth 1.8 million words (a stat originating in a…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.