The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…
The most meaningful insights about culture, life and the brands/products that matter come when people are Talking Human i.e. when they’re engaging in passionate dialogues about the things they care about - giving us, as researchers, brief glimpses into the weird and wonderful hidden worlds that they inhabit and understand. https://vimeo.com/188876277 It…
Modern market research methods and techniques are continually being adapted to reflect consumers’ changing behaviours. In the last couple of years we at Hook Research have been powering up classic techniques to understand broadcast audiences (such as BARB analysis and focus groups) with social media harvesting. Blending these market research…
Shy people are often very creative and thoughtful, expressing through writing, art and music what they find difficult to express in words. However, modern market research techniques often fail to bring these characteristics to the surface. Shyness and diffidence are not qualities one naturally looks for in a research participant…
Families are changing. In the past 10 years there have been major legislative, technological and attitudinal changes towards marriage. This means that it is no longer seen as unusual to be involved in a ‘complicated’ family structure. As a content development agency, we at Hook Research need to always keep…
