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Qualitative Market Research

Hook Research shares some of the qualitative market research methodologies it uses to get the most insight from audiences.

Qualitative Market Research
20/10/2016

Modern Market Research Methods Create Valuable Insights

Modern market research methods and techniques are continually being adapted to reflect consumers’ changing behaviours. In the last couple of years we at Hook Research have been powering up classic techniques to understand broadcast audiences (such as BARB analysis and focus groups) with social media harvesting.  Blending these market research…
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.