Category

Qualitative Market Research

Qualitative Market Research
14/02/2017

Swiping Right for Market Research – Challenging Traditional Recruitment?

We live in a world where we increasingly expect familiar, cosy businesses to be disrupted. From the cabs we take (Uber), to the people we date (Tinder) we are increasingly encouraged to log on and - swiping right - get the experience we want. Given that, we were wondering at…
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Hook Research 4D Methodology
Hook NewsQualitative Market Research
05/02/2017

Hook’s 4D Methodology – Discovery, Dialogue, Development, Deliverables

The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…
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Talking Human - Hook Research
Hook NewsQualitative Market Research
17/11/2016

What is Talking Human? – Changing perspectives to generate new insights

The most meaningful insights about culture, life and the brands/products that matter come when people are Talking Human i.e. when they’re engaging in passionate dialogues about the things they care about - giving us, as researchers, brief glimpses into the weird and wonderful hidden worlds that they inhabit and understand. https://vimeo.com/188876277 It…
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Qualitative Market Research
20/10/2016

Modern Market Research Methods Create Valuable Insights

Modern market research methods and techniques are continually being adapted to reflect consumers’ changing behaviours. In the last couple of years we at Hook Research have been powering up classic techniques to understand broadcast audiences (such as BARB analysis and focus groups) with social media harvesting.  Blending these market research…
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ethnographic research techniques - Hook Research
Qualitative Market Research
14/10/2016

Consumer Consulting: Respectful Ethnographic Research Techniques

A recent Guardian review piece discussed whether authors had the experience and understanding to talk about cultures they were not a part of. This not only an interesting question for authors, but it is one that a researcher is often confronted with as well. For instance, can a researcher like…
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market research techniques 2 - Hook Research
Qualitative Market Research
23/08/2016

Success in Shyness – Market Research techniques for shy participants

Shy people are often very creative and thoughtful, expressing through writing, art and music what they find difficult to express in words. However, modern market research techniques often fail to bring these characteristics to the surface. Shyness and diffidence are not qualities one naturally looks for in a research participant…
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Qualitative Market Research
16/08/2016

What is an online research panel? – Qualitative research methods

Maybe you’re thinking about using an online research panel for your next big project, or perhaps you’ve just been asked by a local researcher to take part in one. Regardless, you may be wondering exactly what the panel is, or how valuable it is in the overall research process. If…
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Qualitative Market Research
21/07/2016

Blowing Up the Nuclear Family: the Changing Face of Family Research

Families are changing. In the past 10 years there have been major legislative, technological and attitudinal changes towards marriage. This means that it is no longer seen as unusual to be involved in a ‘complicated’ family structure. As a content development agency, we at Hook Research need to always keep…
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