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Semiotic Analysis

Hook Research provides a semiotic analysis of figures in our everyday mythology – find out how we’re ‘Talking Human’ in these blogs.

Womxn - How Language Got Woke - Hook Research
Semiotic Analysis
20/09/2019

Womxn vs women: How modern language is getting woke

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from specialist music scenes to political news. We are fascinated by the underlying meaning of emerging trends. In this blog, Lucy (one of our semiotic specialists) briefly explores how semiotics can…
Semiotic Analysis
04/09/2017

Believing is Seeing: Sports Imagery and Semiotics

‘Football matters, as poetry does to some people and alcohol does to others… Football is inherent in the people… There is more eccentricity in deliberately disregarding it than in devoting a life to it. The way we play the game, organize it and reward it reflects the kind of community…
Shakespeare and Migration - Hook Research
Semiotic Analysis
28/02/2017

The Art of Displacement: Exploring Shakespeare and Migration

What can we learn from Shakespeare in the modern day? From Twitter groups that elevate the under-represented to podcasters bonding over guilty pleasures, community building and belonging are topics that have dominated recent conversations with respondents. At Hook Research, we recently had a chance to speak with Arne Pohlmeier, a theatre director who is tackling these themes…
Digital Democracy - Hook Research
Semiotic Analysis
27/01/2017

New Digital Democracy? Tweeting in the Age of Trump

As President Donald Trump continues to eschew traditional press meetings for more incendiary tweets, we at Hook Research spoke to Sam Mesquita - social director at a London marketing agency - about the way social media now challenges power structures, the ability of hashtags to unite disparate, like-minded individuals, and the…
gender in dance - Hook Research
Semiotic Analysis
22/12/2016

How Strict is Strictly? Pushing the Boundaries of Gender in Dance

https://vimeo.com/196615093 For the latest in our Talking Human series, Hook Research spoke to dancer and choreographer Yukiko Masui about her latest dance piece It Takes Two Too, in which she pushes the boundaries of gender in dance in order to better illuminate the limits she witnesses within society as a whole. How can dance…
Semiotic Analysis
27/09/2016

Finding a Voice: Modern Journalism in the Digital Age

https://vimeo.com/184350805   For our latest Talking Human video, Hook Research interviewed Phil Hilton - Editorial Director for Shortlist Media - about how the internet has had an impact on the voice of modern journalism. Finding a voice in modern journalism "I'm Phil Hilton - I'm the editorial director of Shortlist…
Semiotic Analysis
02/08/2016

Solving crosswords, semantics, and other human puzzles

Solving crosswords - particularly, cryptic crosswords - is a uniquely British phenomenon. Crosswords' history - and the myth-making around them - is tied not just to titles but to people, personalities and professions who symbolise the eccentricity of the Briton. This reputation is based in fact (the recruitment of solvers to…
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Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.