Category

Social Media

Cancel Culture - Hook Research
19/06/2019

What is Cancel Culture? And why should brands care?

What is the greatest punishment for misbehaving influencers in a media environment in which the loudest voices thrive? It's being de-followed; silenced; or “Cancelled” - that's what social punishment looks like in today's Cancel Culture. We live in a period in which any individual can use social media to amplify…
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Instapoets: The Changing Face of Poetry
16/04/2019

Why are some people getting so pissed off at Instapoets?

It’s National Poetry Month and the sales of poetry collections are on the up thanks to – wait for it – Instagram. Because of this platform – and the ‘Instapoets’ debuting their work on it - poetry has made its way off of the shelves, onto our phone screens, and…
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Instagram overtourism
Media Research
08/04/2019

Overtourism: the Future of Instagramable Hotspots?

What do you think of when you think about Amsterdam? Canals, bicycles, coffee shops? Chances are, the ‘I Amsterdam’ sign also comes to mind: the iconic, two-metre-tall, red-and-white sign which perched outside the Rijksmuseum for over 14 years. Everyday hordes of tourists would come to sit on the letters and…
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Social Media Trends in 2019
17/12/2018

Fully Transparent & Shoppable? Social Media Trends in 2019

What will be the biggest social media trends in 2019? Hook investigates the innovations that are set to take over social media platforms in the coming year. 2018 has been a transformative year for social media. With mass security breaches, data scandals and world leaders airing their disputes for all…
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07/11/2017

Big Data, AI, and Market Research: Keeping us Foxy

A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of data has done is allow us to better…
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Hook News
25/10/2017

Introducing Social Intelligence – where AI meets Qualitative Research

At Hook Research we’ve been working with data science company Signify to produce Social Intelligence – an exciting new process that is sure to change the way you think about consumer research… Social Intelligence - overcoming the limits of social listening The best research and strategy is grounded in meticulous and…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.