Category

Teen & Youth

Cancel Culture - Hook Research
Teen & Youth
19/06/2019

What is Cancel Culture? And why should brands care?

What is the greatest punishment for misbehaving influencers in a media environment in which the loudest voices thrive? It's being de-followed; silenced; or “Cancelled” - that's what social punishment looks like in today's Cancel Culture. We live in a period in which any individual can use social media to amplify…
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Gen Z consumers
Consumer InsightTeen & Youth
25/04/2019

The Millennial Anomaly – Gen Z and Gen X are more similar than you think

We’ve all seen the news pieces. Millennials can’t afford to buy homes because of their obsession with avocado toast. Young people nowadays are too busy staring at their phones to maintain a job. Gen Z’s lack of loyalty is causing the downfall of established brand names. Very often, younger generations…
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Instapoets: The Changing Face of Poetry
Teen & Youth
16/04/2019

Why are some people getting so pissed off at Instapoets?

It’s National Poetry Month and the sales of poetry collections are on the up thanks to – wait for it – Instagram. Because of this platform – and the ‘Instapoets’ debuting their work on it - poetry has made its way off of the shelves, onto our phone screens, and…
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Red Bull and Grime
Brand StrategyMedia ResearchTeen & Youth
18/03/2019

Meet the Clever Clash-ologists: Red Bull and Grime Music

In 2007, David Cameron made headlines by blaming Grime music for knife crime. Ten years later this genre has become a widely accepted part of mainstream British culture. With its new-found popularity, Grime is now ripe for bandwagon-jumping brands: Nike and Adidas, for instance, have all created campaigns in the…
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women-of-the-world-festival-2019
Media ResearchTeen & Youth
13/03/2019

3 Big Takeaways from the Women of the World Festival 2019

This year, The Women of the World Festival celebrated its ninth year of highlighting the achievements of women and unpacking the obstacles that stop them from reaching their full potential (you can read a bit more about the festival here). To get involved in this powerful and important conversation, Hook…
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UK Podcasts 2019
Brand StrategyTeen & Youth
25/02/2019

UK Podcasts in 2019: Entering the Mainstream

Earlier this month, Spotify announced an earth-shaking move into podcasting. With its acquisition of Gimlet Media and Anchor – two major players in podcasts – the music streaming service is set to bring pods to a much wider audience. Spotify will reportedly pay $230 million for Gimlet, the largest acquisition…
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Urban comedy
Media ResearchTeen & Youth
24/01/2019

Mandem Media: ‘Comedy Has Never Been This Peng’

‘‘All the suit wearing guys in cities can't stand us. They don't understand us. When we speak in slang like this. You get me; bredin; cuz; bredrin; bradda; bredin; safe; bredrin; you get me; bredrin; cuz; bredrin; bradda; bredrin; we speak in slang like this’’. These are the lyrics of…
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Teen Vogue
Brand StrategyTeen & Youth
24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…
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Shiro's Story
Media ResearchTeen & Youth
17/10/2018

Shiro’s Story – where freestyle rap meets gripping drama

YouTube isn’t the most obvious destination if you’re searching for a compelling new drama series. But the enthralling narrative of Shiro’s Story has captured a massive audience on the platform with its portrayal of family struggle, frayed relationships and gang violence. Written by grime MC turned director Rapman, the hit…
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Love Island fans
Consumer InsightTeen & Youth
09/08/2018

Love Island Fans – The Most Loyal of Them All?

Ever been pied off by a peng sort while burning to a crisp in the Mallorcan summer sun? Me neither. But that didn’t stop me and 3 million other Love Island fans from watching the Series 4 launch back in June. Since then, it’s been one of the nation’s biggest talking…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.