Children’s Media Conference 2019 – How should Youth Brands Use Audio?

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June 5, 2019
Time to read: 2 minutes
Childrens Media Conference 2019 - Hook Research

Hook will be heading to the Children’s Media Conference 2019 to host a panel conversation about the impact of kids spoken-word audio content (podcasts, smart speakers, voice, and audiobooks) on the wider youth media landscape – a conversation that will be built on the back of a piece of proprietary research we conducted earlier this year.

We were invited to run a similar conversation at last year’s conference and we’re looking forward to running another invigorating session this year as well!

At this year’s conference, Hook’s co-founder Debbie Bray will be moderating an hour-long session with experts from across the Kids landscape, including:

Laura Bijelic – Head of Audience Insight, Penguin Random House
Will Speer – Head of Sony Wonder, Sony Music Entertainment, Kids & Family
Jack Melton Bradley – Senior Audience Research Executive, BBC Children’s

If you’re going to be attending the Children’s Media Conference 2019, please join us at 9:30am on the 4th of July for what is sure to be a fascinating conversation about this rapidly changing space! If you won’t be able to attend this year, we’d love to come in and chat through our findings – just get in touch and let us know when you’re free!

Childrens Media Conference 2019 - Hook ResearchChildren’s Media Conference 2019 – Alexa, How should Youth Brands Use Audio in 2019?

You can read more about the Children’s Media Conference 2019 and our session here, but here’s a little teaser to whet your appetite:

“The rise of smart speakers and youth-leaning podcasts has opened exciting new ways for brands to connect and engage with young people. On one hand, these products offer a natural remedy to the ‘screen guilt’ felt by parents, who are looking for something that can pry their children’s eyes away from digital devices. On the other hand, operating in these relatively untested, surprisingly opaque waters also throws up many challenges to brands as they fight to capture the ears and interests of young people around the UK.

Building on recent research into the youth audio space, Hook Research will moderate a panel of thought-leaders from kids’media companies – discussing how their brands are using audio products (such as voice, smart speakers, audio books, and podcasts) and what other companies can learn from their experiences navigating the modern audio landscape.”


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