Generation Alpha and the Cost of Living Crisis – Report & Video

Written by

The Hook Team

Published on

December 15, 2022
Time to read: < 1 minute

The Cost of Living Crisis is on everyone’s minds right now – particularly as we go into the colder, winter months.

This is particularly true among parents – recent research from Nesta suggests that three-quarters of parents are worried about paying for gas and electricity this winter, and more than two-thirds are anxious about the rising costs of food.

To better understand how Generation Alpha (younger children) and their parents are thinking about the Cost of Living Crisis, Hook convened 8 families from across the UK to share their perspectives. Watch our video to hear their thoughts – or download the full report below.

Generation Alpha and the Cost of Living Crisis

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