To celebrate International Women’s Day 2018 , I had the pleasure of taking part in a special episode of Perspectives, in association with WIRe (Women in Research).

This female-only vlog explored the key changes and commitments that companies can make to best support women in the workplace and it was a privilege to add my voice to the chorus of impressive women across the research industry who shared their opinions in this video.

Celebrating women in the workforce for International Women’s Day 2018

Women are a vital, powerful part of any workforce and bring a whole host of skills to research companies such as Hook: unique perspectives on consumer behaviours; different emotional registers; and enhanced organisational skills developed through the delicate balance of child rearing and job pressures (to name just a few).

But companies sometimes need to be willing to accommodate the unique needs of women as well – particularly those who want to grow their careers while simultaneously raising a family. And one of the best ways that companies can do this is by being more flexible.

Flexibility aids productivity

One of our big mantras at Hook is ‘flexibility aids productivity’.

We treat our employees as grown-ups who are more than capable of meeting deadlines (whether they’re in or out of the office) and they have always risen to the challenge.

The world is changing and peoples’ lives no longer fit the traditional working hours of companies. Offices need to adapt to this.

Being visible doesn’t mean being physically present in an office – we are living in a much more connected age where people can Skype, facetime, and call into meetings. Similarly, working from home on certain days has never been easier – video conferencing, email, and shared cloud drives have made it so much easier to collaborate with colleagues when they’re out and about.

So this year, in celebration of International Women’s Day, my challenge to companies across the research industry and beyond is to figure out how to be more flexible when accommodating the needs of the women in their workforce. Who knows? You might just find that you’re more productive as a result!

Want to learn more about Hook Research? Get in touch today!

Author Debbie

Debbie is Hook Research’s kids and youth specialist. She has been a pioneer in qualitative market research for 20 years, and her experience is regularly called upon by leading children’s programming providers.

More posts by Debbie
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