We’re thrilled to announce that we will be chairing a panel conversation at the MRS Kids & Youth Insights Conference on Thursday, 25 January 2018 in London.
Hook Research has been working with a number of our clients over the past year to better understand what ‘realness’ and ‘authenticity’ looks like in the media landscape. Our discoveries have fueled some fascinating conversations around how brands can tap into these needs going forward. We truly believe this will be a really interesting chat, with some intelligent, lovely guests – we hope you can all join us!
Tickets are now available from the MRS conference page. You can read a bit more about the panel below:
Making it real: finding authenticity in modern media products
There is an increasing appetite for entities (brands, products, people) that seem ‘real’ among teens. The teen audience can identify ‘real’ when they see it – from the genuine personality of Scarlett Moffatt to the emotional resonance of Love Island – and now expect authenticity from talent and content. In this curated discussion Hook Research discuss how media owners can produce content that resonates across tone and format; and determine whether we can use learnings from new entrants like Love Island to unpack what ‘real’ content should look like in 2018.
Nick Fisher, Founding Partner – Hook Research
Ben Marsden, Head of Audience Research & Insight – C4
Ranja Mohyieldin, Senior Research Manager, Kids – Turner
Siobhan McMenemy, Research Manager – BBC Radio 1, 1Xtra, Asian Network