Striking a balance between new and proven media in the UK

Written by

Sam

Published on

June 12, 2018

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Time to read: < 1 minute
New and proven media

Houseparty, Snapchat, Podcasts, YouTube – there are many different ways that UK audiences can now consume content and engage with the brands they love.

But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past – making sure they don’t alienate conservative consumers who are used to more traditional platforms and content types.

So how do brands strike the right balance between new and proven media?



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