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Houseparty, Snapchat, Podcasts, YouTube – there are many different ways that UK audiences can now consume content and engage with the brands they love.
But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past – making sure they don’t alienate conservative consumers who are used to more traditional platforms and content types.
So how do brands strike the right balance between new and proven media?
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Dating shows – love them or hate them, they are a staple of the television landscape. Beginning in 1965 with American hit The Dating Game, which saw the likes of pre-fame Steve Martin and Farrah Fawcett as guests, the increase of reality TV at the turn of the century...
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