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Houseparty, Snapchat, Podcasts, YouTube – there are many different ways that UK audiences can now consume content and engage with the brands they love.
But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past – making sure they don’t alienate conservative consumers who are used to more traditional platforms and content types.
So how do brands strike the right balance between new and proven media?
It’s Autumn which only means one thing – Married At First Sight (MAFS) UK on E4. Whilst undeniably entertaining, MAFS crystallises a point about dating and life made by Oliver Burkeman in his book Four Thousand Weeks. That point is that people should be more...
In the vast universe of superheroes, one name stands out as an emblem of relatability, resilience, and redemptive power: Spider-Man. So, it makes sense that he's the cultural phenomenon we have chosen as this months Hook Top Trump! Since 1962, Peter Parker’s everyman...
When Big Brother launched last century it was totally new and authentic. Contestants had no idea that Big Brother would pull in huge audiences, and acted accordingly: some contestants were comfortingly humdrum feeding chickens and reading books; and some, like Nasty...
As promised, following last week's non- animated and animated iconic female leads we have the male leads. All of us at Hook Towers have collaboratively put these lists together in response to The Guardian's top 50 kids' shows to binge over the summer. There were so...
Little Happy Learners was founded by Sophie David, an ex primary school teacher and Early Years Foundation Stage specialist. Using her expertise in education, Sophie launched Little Happy Learners in 2019. She now has over 170k followers on her Instagram page, a...
The world of pop culture is riddled with iconic characters, but few have stood the test of time quite like the Ninja Turtles. And their blend of martial arts, mutant animals, heroism pizza eating and catchphrases.At its core, Teenage Mutant Ninja Turtles has the DNA...
September is always a big month for parents and kids alike, because it always means one thing: back to school. There are a lot of things that can be associated with the start of a new school year; for kids it’s the excitement (and sometimes nervousness) of new...
To help welcome children in primary aged groups back to school, we’ve put together ten free resources. These can be used at home to support your child with different areas of learning. Area of learning: Managing stress and worries Resource: @TheMindfulnessTeacher Age:...
As promised, following our recent post and in response to The Guardian's top 50 kids' shows to binge over the summer... we have the non-animated male leads. A lot of tough choices and some disagreements here at Hook Towers... especially over The Suite Life of Zack and...
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