Houseparty, Snapchat, Podcasts, YouTube – there are many different ways that UK audiences can now consume content and engage with the brands they love.

But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past – making sure they don’t alienate conservative consumers who are used to more traditional platforms and content types.

So how do brands strike the right balance between new and proven media?

Author Sam

Sam is a market researcher with a background in consumer engagement and new media. As well as being interested in all types of social media and content creation, he is also an experienced filmmaker and editor.

More posts by Sam
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