News & Press

Hook Research’s insights often feature in articles, videos, and blogs around the internet. Check out a selection of what we’ve been up to recently:

Podnews - Hook Research

"Making audio stories for kids? Keep it simple" - May 2020

MRS - Hook Research

"Panel Discussion: Podcasts, Voice, and Audiobooks" - January 2020

QRCA - Hook Research

"Connecting with Young People Around the World" - October 2019

"Insights into the lives of children and young people" - August 2019

"Insights into the lives of children and young people" - August 2019

Podnews - Hook Research - Kids Audio

"60% of UK Children are interested in podcasts" - July 2019

CMC 2019 - Hook Research - Kids Audio

"Alexa, How Should Youth Brands Use Audio?" - July 2019

Research World - Hook Research

"How Netflix Harnesses It’s Memeing-ful Relationship with Fans" - March 2019

AURA - Hook Research - Creating Content for Kids

"Creating Content for Kids" - December 2018

RW Connect (ESOMAR) - Hook Research - Family Vlogging

"What is family vlogging? And why should youth brands care about it?" - July 2018

RW Connect (ESOMAR) - Hook Research - Safe Kids Media

"Should Kids Media be ‘Safe’? Thoughts from the Children’s Media Conference 2018" - July 2018

Campaign Mag - Hook Research - Purpose-Driven Ads

"Young people still have big appetite for purpose-driven brands, Channel 4 Survey Finds" - July 2018

The Drum - Hook Research - Purpose-Driven Ads

"Channel 4: 60% of younger people want to see 'purpose-driven' ads" - July 2018

Channel 4 Press - Hook Research - Purpose-Driven Ads

"Channel 4 Finds Purpose-Driven Ads Resonate Most with Young Viewers" - July 2018

Marketing Week - Hook Research - Purpose-Driven Ads

"Coca-Cola, Channel 4, Facebook: Everything that matters this morning" - July 2018

Research Live - Hook Research - Purpose-Driven Ads

"Purpose in Advertising valued most by younger consumers, finds C4 research" - July 2018

TVBEurope - Hook Research - Purpose-Driven Ads

"Channel 4: Purpose-driven ads resonate most with young viewers" - July 2018

Signify - Hook Research - Podcasts

"What's your favourite podcast?" - July 2018

ResearchLive - Hook Research - Children's Media Conference 2018

"What's Next with Kids?" - July 2018

The Children's Media Conference (CMC) - Hook Research - Kids Trends 2018

"Report - Big Lessons from Niche Memes" - July 2018

RW Connect (ESOMAR) - Hook Research - Podcasts 2018

"Will Google Reinvigorate Podcasts?" - May 2018

RW Connect (ESOMAR) - Hook Research - Actionable Insights

"Actionable Insights: Client-centric research that cuts through the data noise" - April 2018

Perspectives - Hook Research - International Women's Day

"Episode 10: Celebrating International Women's Day" - March 2018

RadioWorld - Hook Research - Podcasts 2018

"Smart Speakers, Podcasts Big Streaming Trends in 2018" - February 2018

Perspectives - Hook Research - Tips for Research Debriefs

"Episode 8: Communicating Insights to the C-Suite" - February 2018

ResearchLive - Hook Research - Gen Z Trends

"Gen Z: Realness, Gender Fluidity and in Search of Balance" - February 2018

ResearchLive - Hook Research - Authentic Media

"What does real media look like?" - January 2018