Powering Up Cartoons with Research – Shannon George, Daily Madness

Written by

Sam

Published on

April 9, 2021
Time to read: < 1 minute
Pins & Nettie - Powering Up Animation with Research

As part of our Creator Conversation series, Hook chatted with Shannon George – Creative Director at Daily Madness Productions – about the role of research in creating and refining impactful animations for young people.

From exploring the impact of the research-backed ‘shyness curriculum’ in their new show Pins & Nettie, to shining a light on what a great insight collaboration looks like – this interview offers a fascinating glimpse of how research can help production companies and broadcasters create compelling animations.

What role does research play in developing great cartoons?

Want to learn more?

Get in touch with Hook today! We’re always happy to chat about how our research methodologies can help guide and inspire your next big project.

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