As part of our Creator Conversation series, Hook chatted with Shannon George – Creative Director at Daily Madness Productions – about the role of research in creating and refining impactful animations for young people.
From exploring the impact of the research-backed ‘shyness curriculum’ in their new show Pins & Nettie, to shining a light on what a great insight collaboration looks like – this interview offers a fascinating glimpse of how research can help production companies and broadcasters create compelling animations.
What role does research play in developing great cartoons?
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