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As part of our Creator Conversation series, Hook chatted with Shannon George – Creative Director at Daily Madness Productions – about the role of research in creating and refining impactful animations for young people.

From exploring the impact of the research-backed ‘shyness curriculum’ in their new show Pins & Nettie, to shining a light on what a great insight collaboration looks like – this interview offers a fascinating glimpse of how research can help production companies and broadcasters create compelling animations.

What role does research play in developing great cartoons?

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Get in touch with Hook today! We’re always happy to chat about how our research methodologies can help guide and inspire your next big project.

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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.