“There’s no such thing as normal”

How are kids thinking about different people and lifestyles? And how is this impacting their thoughts about themselves? Hook Research‘s Show N Tell Report 2016 aimed to answer these questions, and many others like them in our new, bi-annual research into the lives of British children.

Download the Show N Tell Report 2016 here

Show N Tell Report 2016 – Insights into Children’s Lives

Throughout the summer, Hook travelled up and down the UK speaking to boys and girls aged 7-12 about the things they were talking, thinking, and worrying about on a daily basis. From Difference and Friendship, to Apps and TV Shows the insights we gathered from these children shed light on a number of different aspects of these kids’ lives, and will undeniably impact our own research going forward. Some of the takeaways:

  • This generation of children are worriers – but they are using mindfulness techniques to deal with the increased stress
  • Today’s children aren’t just digital natives, but device natives
  • TV programmes remain a huge part of who these children are and how they shape their identities
  • Apps are providing boys and girls with the tool to create their own stories and share their emotions online
  • Emoji’s are providing a more nuanced way for children to share their thoughts and feelings with their friends

Hook Show N' Tell Report 2016

Want to learn more about what British children are thinking today? To find out more about these points  – and to watch the videos that delve a bit more deeply into these areas – download a full copy of Hook Research’s Show N Tell Report 2016.

If you’d like to have a more in-depth chat about our findings, feel free to get in touch! Also, make sure you’re up to date with what’s going on at Hook: follow us on Twitter or sign up for our monthly newsletter.

Author Debbie

Debbie is Hook Research’s kids and youth specialist. She has been a pioneer in qualitative market research for 20 years, and her experience is regularly called upon by leading children’s programming providers.

More posts by Debbie

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