by Lauren | Nov 30, 2022 | Creator Conversations
“I would like you to cast your mind back to the 4th century AD…” Willie Gevertz is an expat-New Yorker with a flair for the arts. Via Bosnia, South Africa, Australia, and the UK he’s now settled in a small village on the Danube in Hungary with... 
by Sam | Nov 11, 2020 | Creator Conversations
For the latest interview in our Creator Conversations series, we caught up with Stephanie Fried, the CMO at Fandom to chat about the results of their 2020 State of Fandom Report – diving into the impact Covid-19 has had on audiences’ use and enjoyment of... 
by Debbie | Dec 12, 2019 | Semiotic Analysis
Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from political news to Saturday night entertainment. We are endlessly intrigued by the hidden meaning within content. In this blog, Lucy (one... 
by Sam | Jul 10, 2019 | Hook News, Kids Media
Last week we here at Hook Research headed to the Children’s Media Conference 2019 to host a panel that explored the impact of kids audio content – podcasts, smart speakers and audio books – on the youth media space with experts from across the industry. Our expert... 
by The Hook Team | Apr 25, 2019 | Consumer Insight, Teen & Youth
We’ve all seen the news pieces. Millennials can’t afford to buy homes because of their obsession with avocado toast. Young people nowadays are too busy staring at their phones to maintain a job. Gen Z’s lack of loyalty is causing the downfall of established brand...
