Brand Archives - Page 4 of 4

26/11/2017

The VoxBox: a new way to track engagement with video content

Combining the latest e-gaming technology with classic qualitative methods, Hook Research has developed the VoxBox - a powerful, new tool that helps our clients understand the precise moments in video content that are connecting with audiences. Have a quick look at this video to see the VoxBox in action: http://vimeo.com/244455264…

Sam

07/11/2017

Big Data, AI, and Market Research: Keeping us Foxy

A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of data has done is allow us to better…

Nick

Brand Strategy Media Research

14/06/2017

‘Something for the girls’ – How the Girlguiding Brand Stays Fresh

At Hook Research, we’re always on the lookout for brands that inspire us. From engaging with audiences in new and exciting ways, to promoting positive, ethical messages – we think these brands are worth taking a look at! This week, we're looking at Girlguiding - particularly exploring how an older…

Debbie

Hook News Qualitative Market Research

05/02/2017

Hook’s 4D Methodology – Discovery, Dialogue, Development, Deliverables

The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…

The Hook Team

Brand Strategy Media Research

14/09/2016

The Great British Bake Off: Challenging Channel Brand

Right now, across the Internet, tempers are rising as high as a baker’s dozen of baps. The focus of this ire is the Great British Bake Off's move from its historical home on the BBC to a new slot on Channel 4. Like a mistimed sponge made of questionable ingredients,…

Nick

Media Research

09/09/2016

The Rise of Radio on Demand and Podcast Productivity

From life hacks to laundry service apps, millennial productivity is a big deal - 56% of millennials feel that technology helps them use their time more efficiently. One area in which we at Hook Research have really seen progress is the podcast industry, or the so called radio on demand. Whilst…

The Hook Team

Brand Strategy Hook News Media Research

04/08/2016

What makes a great brand voice? – Thoughts from Hook’s new starters

Exciting times in Hook's office as we have two new starters - Jess and Sam! To introduce them both, we've asked them to tell us a bit about their favourite brand voice, and what that says about the organisation behind it. Let’s be frank, Frank is a bit of a…

The Hook Team

Semiotic Analysis

29/07/2016

Brands will be the real Teen Choice Awards winners

You can’t go a week now, without being confronted by an awards ceremony. This week it's Fox’s Teen Choice Awards from Los Angeles - after which the Teen Choice Awards winners will be seen proudly hefting their multi-coloured surfboards across our papers and screens. But how long will this new found fame…

Nick

The VoxBox: a new way to track engagement with video content

The Great British Bake Off: Challenging Channel Brand

The Rise of Radio on Demand and Podcast Productivity

Brands will be the real Teen Choice Awards winners

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