by Sarah Wakeling | Mar 20, 2023 | Social Media, Teen & Youth
With Neurodiversity Celebration Week being the 13th – 19th March, Hook decided to look at how increased societal understanding of Neurodiversity is leading to an environment where stereotypes are challenged, and people are recognised, as much as criticised, for their... 
by Sian Toop | Feb 27, 2023 | Social Media, Teen & Youth
There is no category of the bookshop that is as fascinating as Young Adult Fiction and undoubtedly, the ever-changing YA category is an exciting space in publishing today. Over the past 5 years, YA fiction print sales have increased by 48.2% since 2018, and the... 
by The Hook Team | Dec 15, 2022 | Consumer Insight, Teen & Youth
The Cost of Living Crisis is on everyone’s minds right now – particularly as we go into the colder, winter months. This is particularly true among parents – recent research from Nesta suggests that three-quarters of parents are worried about paying... 
by Nick | Dec 7, 2022 | Kids Media
Recently, Hook was invited to MDEC’s 2022 Kre8tif Conference in Kuala Lumpur to share our thoughts on the key kids animation trends of 2022. As part of this, Nick Fisher – Hook’s Co-Founder and Creative Director – sat down to share his... 
by Sam | Mar 9, 2021 | Consumer Insight, Hook News, Media Research
You’ve reached the end of a long day, and all you want to do is chill out. You sink into the sofa, reach for the remote… and then what? How do you choose what to watch on TV? Understanding TV choice in a complex landscape “I feel like it must have been...
