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Consumer Insight Archives - Hook Research

Cancel Culture - Hook Research
19/06/2019

What is Cancel Culture? And why should brands care?

What is the greatest punishment for misbehaving influencers in a media environment in which the loudest voices thrive? It's being de-followed; silenced; or “Cancelled” - that's what social punishment looks like in today's Cancel Culture. We live in a period in which any individual can use social media to amplify…
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Kidtrepreneur - Hook Research
Kids Media
05/06/2019

The Rise of the Kidpreneur: Age is Only a Number

In 2019, kids are big in business. From fictional movies to real life news stories, today's kids are more and more being presented as capable business owners, leaders and moguls - as 'kidpreneurs'. The number of self-employed young people in the UK has doubled since 2001 and school subjects like…
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Childrens Media Conference 2019 - Hook Research
Hook NewsKids Media
05/06/2019

Children’s Media Conference 2019 – How should Youth Brands Use Audio?

Hook will be heading to the Children's Media Conference 2019 to host a panel conversation about the impact of kids spoken-word audio content (podcasts, smart speakers, voice, and audiobooks) on the wider youth media landscape - a conversation that will be built on the back of a piece of proprietary…
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Kids Media
02/05/2019

Toy Trends in 2019: Illuminating the Future Face of Play

Attend enough kids groups, and - whatever the topic - you're more than likely to get a sense of the things that are getting young people excited: whether that's the newest videos and songs on YouTube, the biggest games (like Fortnite), and the most engaging toys. The latter are regularly…
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Gen Z consumers
Brand StrategyConsumer Insight
25/04/2019

The Millennial Anomaly – Gen Z and Gen X are more similar than you think

We’ve all seen the news pieces. Millennials can’t afford to buy homes because of their obsession with avocado toast. Young people nowadays are too busy staring at their phones to maintain a job. Gen Z’s lack of loyalty is causing the downfall of established brand names. Very often, younger generations…
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Instapoets: The Changing Face of Poetry
16/04/2019

Why are some people getting so pissed off at Instapoets?

It’s National Poetry Month and the sales of poetry collections are on the up thanks to – wait for it – Instagram. Because of this platform – and the ‘Instapoets’ debuting their work on it - poetry has made its way off of the shelves, onto our phone screens, and…
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women-of-the-world-festival-2019
Media Research
13/03/2019

3 Big Takeaways from the Women of the World Festival 2019

This year, The Women of the World Festival celebrated its ninth year of highlighting the achievements of women and unpacking the obstacles that stop them from reaching their full potential (you can read a bit more about the festival here). To get involved in this powerful and important conversation, Hook…
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Social Media Trends in 2019
17/12/2018

Fully Transparent & Shoppable? Social Media Trends in 2019

What will be the biggest social media trends in 2019? Hook investigates the innovations that are set to take over social media platforms in the coming year. 2018 has been a transformative year for social media. With mass security breaches, data scandals and world leaders airing their disputes for all…
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Media Research
04/12/2018

I’m A Celebrity Get Me Out of Here – How Reality TV Escaped Its Nasty Past

­If asked about the main components of a hit reality show, most people might suggest celebrity spats, humiliating tasks and plenty of controversy. And while the tasks on this year’s series of I’m A Celebrity Get Me Out Of Here have been sufficiently testing for contestants, the show has a…
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Shiro's Story
Media Research
17/10/2018

Shiro’s Story – where freestyle rap meets gripping drama

YouTube isn’t the most obvious destination if you’re searching for a compelling new drama series. But the enthralling narrative of Shiro’s Story has captured a massive audience on the platform with its portrayal of family struggle, frayed relationships and gang violence. Written by grime MC turned director Rapman, the hit…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.