Tag

Consumer Insight Archives - Hook Research

Digital Luxury Experiences
Covid & the Consumer
15/07/2020

Covid & The Consumer: Access & Exclusivity in Digital Luxury Experiences

Luxury shopping is largely an experiential, tactile, in-shop experience. The personal service together with the look, touch, sound and smell of shops combine to create a sense of exclusivity and specialness. According to McKinsey, millennials in particular are looking for increasingly experiential and instagrammable luxury shopping experiences. However, with non-essential…
Read More
PodUK - Jess Anson
Creator Conversations
01/07/2020

Building Inclusive Fandoms: PodUK’s Founder, Jess Anson

It's such a lovely feeling to have a chat with someone who is so thoughtful and reflective when it comes to their industry. And that's certainly the case in this week's interview with Jess Anson, a Founder of PodUK - 'The UK's podcasting fan convention'. I reached out to Jess…
Read More
Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic
Covid & the Consumer
01/07/2020

Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic

Following on from last week's look at the changing face of the supermarket shopping experience during Covid-19, in this week's thought-piece we explore how shopping has become a reinforced act of self-care during the pandemic... Despite having nowhere to go, young people are purchasing more clothes online than ever, with…
Read More
Covid & the Consumer
17/06/2020

Covid & the Consumer: The Changing Face of the Supermarket Shop

We're beginning to explore the new realities and experiences of consumers in our new pandemic-focused world through our 'Covid & the Consumer' series of thought-pieces. In this first article, Lucy explores how the pandemic is changing the supermarket experience during Covid-19... Under lockdown the cultural discourse surrounding food shopping has…
Read More
Hook Research - Media Newsletter
17/06/2020

Imperfection, Perfect – Hook Media Newsletter (May 2020)

This is the Hook Media Newsletter - a round-up of the most interesting thoughts, insights, and findings about the media landscape compiled by the Hook team each month. You can also get this newsletter delivered straight to your inbox each month - sign up for free by following this link.…
Read More
Kids Audio Landscapes - Hook Research - Podcasts, Smart Speakers, Audio Books
Kids Media
13/04/2020

Kids Audio Landscapes – Podcasts, Smart Speakers, & Audio Books

What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…
Read More
Wunder - Childhood Development Smartspeaker
Creator Conversations
07/04/2020

Using AI and Voice to Power-Up Parenting – Sandra Sobanska, Wunder

We're riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of people's homes. The options for integrating these new tools…
Read More
Yoto Player Interview - Speaker for Kids
Creator ConversationsKids Media
06/03/2020

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Today's children's audio market is a rapidly growing space - from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has remained on the digital side of the…
Read More
Secret Messages Behind this Year's Christmas Adverts
Semiotic Analysis
12/12/2019

Noëlstalgia: The secret messages behind this year’s Christmas adverts

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from political news to Saturday night entertainment. We are endlessly intrigued by the hidden meaning within content. In this blog, Lucy (one of our semiotic specialists) explores the semiotic meaning of…
Read More
BAME Mental Health
Consumer Insight
16/10/2019

BAME Mental Health – Fighting the Stigma (Mental Wealth Festival 2019)

This year was the first year City Lit’s Mental Wealth Festival featured a panel specifically exploring BAME experiences of mental health. The panel consisted of a mix of experts and mental health professionals who shared their personal experiences to help demonstrate the huge disparities BAME individuals experience within the mental…
Read More
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.