by Nick | Oct 31, 2023 | Audience, Content, Media Research
It’s Autumn which only means one thing – Married At First Sight (MAFS) UK on E4. Whilst undeniably entertaining, MAFS crystallises a point about dating and life made by Oliver Burkeman in his book Four Thousand Weeks. That point is that people should be more... 
by Sarah Wakeling | Oct 18, 2023 | Kids Media
In the vast universe of superheroes, one name stands out as an emblem of relatability, resilience, and redemptive power: Spider-Man. So, it makes sense that he’s the cultural phenomenon we have chosen as this months Hook Top Trump! Since 1962, Peter Parker’s... 
by Nick | Oct 18, 2023 | Media Research, Social Media
When Big Brother launched last century it was totally new and authentic. Contestants had no idea that Big Brother would pull in huge audiences, and acted accordingly: some contestants were comfortingly humdrum feeding chickens and reading books; and some, like Nasty... 
by Sarah Wakeling | Sep 19, 2023 | Kids Media
The world of pop culture is riddled with iconic characters, but few have stood the test of time quite like the Ninja Turtles. And their blend of martial arts, mutant animals, heroism pizza eating and catchphrases.At its core, Teenage Mutant Ninja Turtles has the DNA... 
by The Hook Team | Aug 24, 2023 | Kids Media, Media Research, Teen & Youth, Uncategorized
The Guardian came out with its top 50 kids’ shows to binge to coincide with Summer last week. We thought it would add to the fun, to think of some of the iconic kids characters we’ve researched over the years and give some reasons why. This week we’re starting off...
