by Debbie | Jul 14, 2025 | Brand, Brand Strategy, Content
Hook knows sport is all about stories – our research exploring the brands, teams and comment that makes up sport has continually shown us that. So what’s the story with a new tournament like the FIFA Club World Cup. The first thing to notice about the opening... 
by Amy Salter | Jan 19, 2024 | Audience, Consumer Insight, Content, Kids Media, Teen & Youth
Three take-outs from Hook It’s been 23 years since Aardman released its first feature film Chicken Run. It remains the highest grossing stop-motion film of all time. The original Chicken Run mimicked The Great Escape, with a flock of chickens led by Ginger (Julia... 
by Nick | Oct 31, 2023 | Audience, Content, Media Research
It’s Autumn which only means one thing – Married At First Sight (MAFS) UK on E4. Whilst undeniably entertaining, MAFS crystallises a point about dating and life made by Oliver Burkeman in his book Four Thousand Weeks. That point is that people should be more... 
by Sarah Wakeling | Oct 18, 2023 | Kids Media
In the vast universe of superheroes, one name stands out as an emblem of relatability, resilience, and redemptive power: Spider-Man. So, it makes sense that he’s the cultural phenomenon we have chosen as this months Hook Top Trump! Since 1962, Peter Parker’s... 
by Nick | Oct 18, 2023 | Media Research, Social Media
When Big Brother launched last century it was totally new and authentic. Contestants had no idea that Big Brother would pull in huge audiences, and acted accordingly: some contestants were comfortingly humdrum feeding chickens and reading books; and some, like Nasty...
