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Entertainment Archives - Hook Research

Creator Conversations
11/11/2020

I’m your number one fan: building impactful fandoms – Stephanie Fried, CMO Fandom

For the latest interview in our Creator Conversations series, we caught up with Stephanie Fried, the CMO at Fandom to chat about the results of their 2020 State of Fandom Report - diving into the impact Covid-19 has had on audiences' use and enjoyment of loved media over the past…
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Live TV is far from dead
Media Research
21/09/2020

The Death of Live TV or just the evolution of a medium?

Last week a tweet from 2018 resurfaced, going viral for a second time: I feel sorry for Netflix era kids. They will never know the high stakes adrenaline of running to the bathroom/fridge/bedroom in a single ad break, with the beckoning call of a sibling screaming “It’s ONNNNNN” to send…
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Interactive Video Content - Kate Dimbleby, Stornaway
Creator Conversations
21/08/2020

Evolving Interactive Video Content – Kate Dimbleby, Founder of Stornaway

Interactive media isn't a particularly new phenomenon - I fondly remember tearing through 'Choose Your Own Adventure' books when I was a child, enjoying the various different endings (and tragic deaths for me, the main character) on offer. In a media landscape dominated by linear products (long films, cable TV,…
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New Escapism - Covid & the Consumer
Covid & the Consumer
31/07/2020

Covid & the Consumer: how lockdown re-wrote the meaning of escapism

Escapism has long been a driving force for consumer behaviours. The need to seek distraction and relief from the unpleasant realities of the world influences everything: from the media we watch and the products we buy, to where we travel. ‘Escapism’ in many ways has become a marketing by-word for…
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PodUK - Jess Anson
Creator Conversations
01/07/2020

Building Inclusive Fandoms: PodUK’s Founder, Jess Anson

It's such a lovely feeling to have a chat with someone who is so thoughtful and reflective when it comes to their industry. And that's certainly the case in this week's interview with Jess Anson, a Founder of PodUK - 'The UK's podcasting fan convention'. I reached out to Jess…
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Hook Research - Media Newsletter
17/06/2020

Imperfection, Perfect – Hook Media Newsletter (May 2020)

This is the Hook Media Newsletter - a round-up of the most interesting thoughts, insights, and findings about the media landscape compiled by the Hook team each month. You can also get this newsletter delivered straight to your inbox each month - sign up for free by following this link.…
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Art in the time of Covid - The Social Distance Streaming Festival
Creator Conversations
18/05/2020

Pandemic-Proof Art – the Social Distancing Festival’s founder, Nick Green

I've wanted to talk to Nick Green, the Founder of The Social Distancing Festival for a few weeks now. From his Toronto home, he's produced a site that aggregates and promotes artistic streams from around the world in an effort to "come together as a community at a time when…
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Broccoli Content - Hook Research
Creator Conversations
07/05/2020

New Pods For New Voices – Broccoli Content’s Founder, Renay Richardson

In a time when we're so concerned with our physical health, it seems appropriate to start a conversation with a brand whose tagline is "Content That's Good For You". Renay Richardson is the founder of  Broccoli Content, a podcast production company creating opportunities for new voices to share their perspectives…
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Creator Conversations
22/04/2020

Podcast Radio – An Interview with Founder, Gerard Edwards

Discoverability is a huge issue in the podcast space - while fans of the medium (this author included) will often wax lyrical about the intimacy and authenticity of a good podcast, it's still the case that these products are only reaching a small section of the UK audience each week…
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Kids Audio Landscapes - Hook Research - Podcasts, Smart Speakers, Audio Books
Kids Media
13/04/2020

Kids Audio Landscapes – Podcasts, Smart Speakers, & Audio Books

What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.