As part of our Creator Conversation series, Hook Research have been reaching out to media owners and makers around the world - asking them about their experiences creating and running different products. We recently managed to catch up with Eric O'Keeffe, the host and producer of What If World Podcast…
This year, The Women of the World Festival celebrated its ninth year of highlighting the achievements of women and unpacking the obstacles that stop them from reaching their full potential (you can read a bit more about the festival here). To get involved in this powerful and important conversation, Hook…
Charlotte Moore, the BBC’s Director of Content, recently delivered the 2018 Steve Hewlett Memorial Lecture to an audience of leading players from the British media. Her speech highlighted some of the most significant challenges currently facing the BBC and proposed potential solutions to ensure the broadcaster keeps up with new…
It is undeniable that product placement is increasingly influencing consumers’ purchasing habits. From Coronation Street to Love Island, it seems hard to get away from brand endorsements and promotional content on TV today. And now, brands are gearing up to integrate the viewing and shopping experiences with shoppable content. Amazon is…
