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Entertainment Archives - Page 7 of 7 - Hook Research

kids streaming services - Hook Research
Kids Media
02/09/2016

Making the Case for Kids Streaming Services like Netflix

Netflix is now focusing its attention on kids streaming television by producing its first British children’s programmes. “Tenacious girls” will be the centerpiece of this new batch of programming: working with the BBC, the streaming giant will work to adapt Jill Murphy’s The Worst Witch into a 12-episode series. Independently,…
Semiotic Analysis
02/08/2016

Solving crosswords, semantics, and other human puzzles

Solving crosswords - particularly, cryptic crosswords - is a uniquely British phenomenon. Crosswords' history - and the myth-making around them - is tied not just to titles but to people, personalities and professions who symbolise the eccentricity of the Briton. This reputation is based in fact (the recruitment of solvers to…
Teen Choice Awards winners - Hook Research
Semiotic Analysis
29/07/2016

Brands will be the real Teen Choice Awards winners

You can’t go a week now, without being confronted by an awards ceremony. This week it's Fox’s Teen Choice Awards from Los Angeles - after which the Teen Choice Awards winners will be seen proudly hefting their multi-coloured surfboards across our papers and screens. But how long will this new found fame…
Media Research
27/07/2016

Feeling the Pokédrain: Pokémon Go, Battery Life, and AR Gaming

Internet forums are overrun with complaints about Pokémon Go sucking up phones’ batteries like some kind of deranged Zubat. While Niantic, the game’s publisher, is currently working on a patch for this issue it still raises the question about why this problem wasn’t recognised before the game’s launch. When researching new products, we…
Pro wrestling TV - Hook Research
Media Research
14/07/2016

In the Ring: What Brands Can Learn from Pro Wrestling TV

Anyone who has done research with men in the recent past knows pro wrestling TV, and WWE in particular, is a very big deal. And there’s a pretty clear reason for this: wrestling’s combination of soap opera plots and computer game progression offers a universal appeal that spans ages from…
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.