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Family Archives - Hook Research

Kids Media
02/05/2019

Toy Trends in 2019: Illuminating the Future Face of Play

Attend enough kids groups, and - whatever the topic - you're more than likely to get a sense of the things that are getting young people excited: whether that's the newest videos and songs on YouTube, the biggest games (like Fortnite), and the most engaging toys. The latter are regularly…
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Kids MediaMedia Research
12/11/2018

Viral kids songs – earworms for adults and kids alike

In the past few years a massive trend has been sweeping across YouTube – Viral Kids Songs. This trend isn’t brand new, of course, as YouTube has been known for its viral content since its launch back in 2005. Iconic videos like Charlie Bit My Finger, Chocolate Rain and Numa…
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Kids Trends 2018 - Hook Research
Consumer InsightKids Media
07/02/2018

2018 Kids Trends: Floss Dance, Freestyle Footie, & Plushie Monkeys

Are you up to date on the 2018 kids trends? No? Don't worry - we've got you covered! https://vimeo.com/280359360 From the strangely hypnotic Floss Dance to plush, Microwaveable Monkeys - what are the trends to look out for over the next year? To get a sense of what is getting…
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Facebook moderators - Hook Research
Media Research
24/05/2017

Facebook Moderators: Can they do more to help vulnerable teens?

The world’s largest social networking site has come under scrutiny (again) after Facebook moderators guidelines were leaked online. In the aftermath, The Guardian has launched an investigation into Facebook’s complicated and conflicting rules on what should and shouldn’t be allowed on the social media platform. How are Facebook moderators dealing…
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Feminist Movement - Hook Research
Consumer Insight
17/03/2017

How is the feminist movement affecting teens today?

Last weekend, Hook Research attended the Women of the World Festival and sat in on a panel of four adolescent girls discussing their views on the feminist movement as teenagers. Whilst there was a genuine buzz of positivity and empowerment, there was also a real sense of just how much…
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Saturday Night TV - Hook Research
Media Research
11/01/2017

Change Ahead: What to Expect from Saturday Night TV in 2017

Traditionally, Saturday night TV has focussed on providing light-hearted programming that is appropriate for the entire family: planet hopping timelords and music stars in the making have historically been the main orbiters in this Saturday evening TV universe. But 2017 may be the year this model is broken apart. Early…
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Consumer Insight
24/11/2016

Easy Like Sunday Morning: the Art of Human Moments

We all know the scene – a folded back duvet, a tray of coffee and the Sunday papers, with a happy couple wrapped up in silky pyjamas. The ‘ Easy Like Sunday Morning ’ theme was a selling point for mattress companies and home ware stores everywhere in the 90s.…
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Daytime TV - Hook Research
Media Research
11/11/2016

The Future of Daytime TV – Trends in the UK Television Industry

On the 3rd of November Hook Research attended The Broadcast Commissioning Forum, where we had the opportunity to listen to decision makers from the UK’s biggest networks talk about where they saw the TV industry moving in the future, most interestingly in regards to daytime TV. One of the statistics…
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Hook Show N Tell - Hook Research
Consumer InsightKids Media
29/09/2016

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

https://vimeo.com/182409079 "There's no such thing as normal" How are kids thinking about different people and lifestyles? And how is this impacting their thoughts about themselves? Hook Research's Show N Tell Report 2016 aimed to answer these questions, and many others like them in our new, bi-annual research into the lives of British children.…
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kids streaming services - Hook Research
Kids Media
02/09/2016

Making the Case for Kids Streaming Services like Netflix

Netflix is now focusing its attention on kids streaming television by producing its first British children’s programmes. “Tenacious girls” will be the centerpiece of this new batch of programming: working with the BBC, the streaming giant will work to adapt Jill Murphy’s The Worst Witch into a 12-episode series. Independently,…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.