by Lauren | Jan 17, 2023 | Kids Media
80% of UK parents believe it is important for kids to have access to inclusive toys, with almost a third (32%) feeling that ethnicity is underrepresented in toys – according to recent research by Fisher-Price in October 2022. Representation and inclusivity is... 
by Lily | Jan 5, 2023 | In the Classroom
Music helps people of all ages showcase their identity – but this is especially true with young listeners in Generation Alpha. Artists build style, meaning, identity and stories into their own music, which then resonates with young people and expresses a... 
by The Hook Team | Dec 15, 2022 | Consumer Insight, Teen & Youth
The Cost of Living Crisis is on everyone’s minds right now – particularly as we go into the colder, winter months. This is particularly true among parents – recent research from Nesta suggests that three-quarters of parents are worried about paying... 
by Nick | Dec 7, 2022 | Kids Media
Recently, Hook was invited to MDEC’s 2022 Kre8tif Conference in Kuala Lumpur to share our thoughts on the key kids animation trends of 2022. As part of this, Nick Fisher – Hook’s Co-Founder and Creative Director – sat down to share his... 
by Sam | Apr 9, 2021 | Creator Conversations
As part of our Creator Conversation series, Hook chatted with Shannon George – Creative Director at Daily Madness Productions – about the role of research in creating and refining impactful animations for young people. From exploring the impact of the...
