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Gen Alpha Archives - Hook Research

Kids Audio Landscapes - Hook Research - Podcasts, Smart Speakers, Audio Books
Kids Media
13/04/2020

Kids Audio Landscapes – Podcasts, Smart Speakers, & Audio Books

What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…
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Wunder - Childhood Development Smartspeaker
Creator Conversations
07/04/2020

Using AI and Voice to Power-Up Parenting – Sandra Sobanska, Wunder

We're riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of people's homes. The options for integrating these new tools…
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Yoto Player Interview - Speaker for Kids
Creator ConversationsKids Media
06/03/2020

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Today's children's audio market is a rapidly growing space - from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has remained on the digital side of the…
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Kids Media
04/12/2019

AR Legos & Booty Shaking Llamas – Our list of the best Christmas Toys

What are the best toys to buy this Christmas? How do they stand out from the crowd? What is it about them that gets young people so excited? We’ve sifted through the ‘Best Sellers’, combed through the ‘Christmas Must Haves’ and leafed through the latest Argos catalogue to bring you…
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Pinna - Kids Audio
Creator ConversationsKids Media
26/11/2019

Creating ‘Imagination-Led’ Kids Audio – Pinna’s CEO Maggie McGuire

Can kids audio offer a guilt-free alternative to busy parents looking to keep their children entertained? Can audio stimulate and excite young people in a safe and engaging way? Those are the question that brands across the media landscape are exploring as they fight to claim the increasingly important ear-time…
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BAME Representation in Childrens Books
Kids Media
05/11/2019

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…
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Leela Kids App - Hook Research Creator Conversations
Creator ConversationsKids Media
09/10/2019

Creating Spaces for Kids Podcasts – Sandeep Jain on the Leela Kids App

Read any interview about the fascinating world of kids podcast apps and its sure to feature Leela Kids - the 'world's first' podcast app aimed squarely at young people and their audio needs. With Pinna and the Kids Listen network, we feel that Leela Kids is doing some really interesting…
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Pete Harmer on Filmmaking
Creator Conversations
01/10/2019

Pete Harmer on Using Film-making to Empower Teens & Young People

Pete Harmer has over a decade’s worth of experience in film-making. Over the course of his career Pete has worked on commercial projects for organisations such as Microsoft as well as charity funded and community focused projects with disadvantaged people. Pete is passionate about empowering young people, and providing them…
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The Best Kids Podcasts
Kids Media
24/09/2019

Are these the best podcasts for kids? They’re certainly our favourites…

At Hook, we love podcasts (particularly kids podcasts). So we thought it would be interesting to have a chat with young audio fans, podcast makers, and media brands to see what they think are the best podcasts for kids right now - take a look at (and have a listen…
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Kids Media
19/09/2019

That’s sooooo mainstream (Hook’s Kids Newsletter)

Each month, Hook sends out a kids newsletter - taking a peek at some of the biggest developments in the previous month, and adding in some of our own hot takes. Not yet convinced? take a look at this one - it's a newsletter we sent out in September 2019.…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.