by Nick | Oct 31, 2023 | Audience, Content, Media Research
It’s Autumn which only means one thing – Married At First Sight (MAFS) UK on E4. Whilst undeniably entertaining, MAFS crystallises a point about dating and life made by Oliver Burkeman in his book Four Thousand Weeks. That point is that people should be more... 
by Nick | Oct 18, 2023 | Media Research, Social Media
When Big Brother launched last century it was totally new and authentic. Contestants had no idea that Big Brother would pull in huge audiences, and acted accordingly: some contestants were comfortingly humdrum feeding chickens and reading books; and some, like Nasty... 
by The Hook Team | Mar 2, 2023 | In the Classroom, Kids Media, Teen & Youth
World Book Day is 25 this year, and as more schools have adopted this festival, the first Thursday in March has become known for school streets being full of kids dressed as everything from Harry Potter and Supertato to the Gruffalo and Where’s Wally. Hook... 
by Sian Toop | Feb 27, 2023 | Social Media, Teen & Youth
There is no category of the bookshop that is as fascinating as Young Adult Fiction and undoubtedly, the ever-changing YA category is an exciting space in publishing today. Over the past 5 years, YA fiction print sales have increased by 48.2% since 2018, and the... 
by Lily | Nov 7, 2022 | In the Classroom, Kids Media
As a primary school teacher and music specialist, I have seen how technology has enhanced music education in schools. Once the UK went into lockdown and I had to teach music from home, it seemed quite a daunting prospect. When you are in front of children, the lessons...
