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Gen Z Archives - Hook Research

women-of-the-world-festival-2019
Media Research
13/03/2019

3 Big Takeaways from the Women of the World Festival 2019

This year, The Women of the World Festival celebrated its ninth year of highlighting the achievements of women and unpacking the obstacles that stop them from reaching their full potential (you can read a bit more about the festival here). To get involved in this powerful and important conversation, Hook…
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Urban comedy
Consumer InsightMedia Research
24/01/2019

Mandem Media: ‘Comedy Has Never Been This Peng’

Mo recently joined our growing team at Hook. In his first blog, he shares his insights into the increasing popularity of what he terms 'DIY Urban Comedy'.  ‘‘All the suit wearing guys in cities can't stand us. They don't understand us. When we speak in slang like this. You get…
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Teen Vogue
Brand Strategy
24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…
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Shiro's Story
Media Research
17/10/2018

Shiro’s Story – where freestyle rap meets gripping drama

YouTube isn’t the most obvious destination if you’re searching for a compelling new drama series. But the enthralling narrative of Shiro’s Story has captured a massive audience on the platform with its portrayal of family struggle, frayed relationships and gang violence. Written by grime MC turned director Rapman, the hit…
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Fortnite phenomenon
Brand StrategyConsumer Insight
01/08/2018

The Fortnite Phenomenon: From Zero to Tier 100 in 70 days

Video games have come a long way since the days of avoiding 8-bit multi-coloured ghosts in a neon maze. Now you can explore entire gaming worlds with people across the globe from the comfort of your living room. But what is the Fortnite phenomenon? And why has the Hunger Games-esque fight-to-the-death…
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Ethical Cosmetics
Brand Strategy
12/07/2018

Ethical Cosmetics: Lessons to be Learned from Billie and Lush

We have two new starters at Hook Research: Holly and Olly. We asked them to share their thoughts on a brand they admire. Holly decided to focus on Billie, an ethical cosmetics brand which runs the #ProjectBodyHair campaign - a project that aims to make shaving a choice not a…
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Children's Media Conference 2018
Kids Media
29/05/2018

Children’s Media Conference 2018 – Big Lessons from Niche Memes

We're proud to announce that Hook Research will be hosting a panel at the Children's Media Conference 2018, exploring how brands can keep on top of new and emerging kids trends. Our co-founder, Nick Fisher, will be moderating the discussion and joining us on the stage will be: Marc Goodchild, Head of…
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Brand StrategyKids Media
30/04/2018

Brands using memes: Keeping up with youth trends in 2018

Here at Hook Research we’re fascinated by the evolution of language and the myriad different ways people of all ages are communicating in 2018. In the past 10 years emojis, hashtags, acronyms and memes have become key methods of expression, and slang and shortcuts are now fundamental to the way…
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Young Women in 2018 - Hook Research
Consumer Insight
26/03/2018

Sex-Ed & #SideProfileSelfies: What’s driving young women in 2018?

What's driving young women in 2018? What topics are they talking about? What platforms are getting them excited? And how can brands tap into this? These are questions that I'm often asked to consider in my work at Hook Research. I'm lucky enough to frequently sit down with incredible women…
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2018 MRS Social Media Summit - Hook Research
Media Research
12/02/2018

3 Big Takeaways from the 2018 MRS Social Media Summit

Last week Hook Research attended the 2018 MRS Social Media Summit, and spent a fantastic day listening to stimulating talks about the current social media landscape and brands’ places within it. Running throughout the collection of interesting topics were three big themes that we will certainly be thinking about over…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.