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Gen Z Archives - Hook Research

Pins & Nettie - Powering Up Animation with Research
Creator Conversations
09/04/2021

Powering Up Cartoons with Research – Shannon George, Daily Madness

As part of our Creator Conversation series, Hook chatted with Shannon George - Creative Director at Daily Madness Productions - about the role of research in creating and refining impactful animations for young people. From exploring the impact of the research-backed 'shyness curriculum' in their new show Pins & Nettie,…
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Creator Conversations
11/11/2020

I’m your number one fan: building impactful fandoms – Stephanie Fried, CMO Fandom

For the latest interview in our Creator Conversations series, we caught up with Stephanie Fried, the CMO at Fandom to chat about the results of their 2020 State of Fandom Report - diving into the impact Covid-19 has had on audiences' use and enjoyment of loved media over the past…
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Interactive Video Content - Kate Dimbleby, Stornaway
Creator Conversations
21/08/2020

Evolving Interactive Video Content – Kate Dimbleby, Founder of Stornaway

Interactive media isn't a particularly new phenomenon - I fondly remember tearing through 'Choose Your Own Adventure' books when I was a child, enjoying the various different endings (and tragic deaths for me, the main character) on offer. In a media landscape dominated by linear products (long films, cable TV,…
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Broccoli Content - Hook Research
Creator Conversations
07/05/2020

New Pods For New Voices – Broccoli Content’s Founder, Renay Richardson

In a time when we're so concerned with our physical health, it seems appropriate to start a conversation with a brand whose tagline is "Content That's Good For You". Renay Richardson is the founder of  Broccoli Content, a podcast production company creating opportunities for new voices to share their perspectives…
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Kids Audio Landscapes - Hook Research - Podcasts, Smart Speakers, Audio Books
Kids Media
13/04/2020

Kids Audio Landscapes – Podcasts, Smart Speakers, & Audio Books

What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…
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Yoto Player Interview - Speaker for Kids
Creator ConversationsKids Media
06/03/2020

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Today's children's audio market is a rapidly growing space - from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has remained on the digital side of the…
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Kids Media
04/12/2019

AR Legos & Booty Shaking Llamas – Our list of the best Christmas Toys

What are the best toys to buy this Christmas? How do they stand out from the crowd? What is it about them that gets young people so excited? We’ve sifted through the ‘Best Sellers’, combed through the ‘Christmas Must Haves’ and leafed through the latest Argos catalogue to bring you…
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BAME Representation in Childrens Books
Kids Media
05/11/2019

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…
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Leela Kids App - Hook Research Creator Conversations
Creator ConversationsKids Media
09/10/2019

Creating Spaces for Kids Podcasts – Sandeep Jain on the Leela Kids App

Read any interview about the fascinating world of kids podcast apps and its sure to feature Leela Kids - the 'world's first' podcast app aimed squarely at young people and their audio needs. With Pinna and the Kids Listen network, we feel that Leela Kids is doing some really interesting…
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Pete Harmer on Filmmaking
Creator Conversations
01/10/2019

Pete Harmer on Using Film-making to Empower Teens & Young People

Pete Harmer has over a decade’s worth of experience in film-making. Over the course of his career Pete has worked on commercial projects for organisations such as Microsoft as well as charity funded and community focused projects with disadvantaged people. Pete is passionate about empowering young people, and providing them…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.