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Gen Z Archives - Hook Research

Kids Media
02/05/2019

Toy Trends in 2019: Illuminating the Future Face of Play

Attend enough kids groups, and - whatever the topic - you're more than likely to get a sense of the things that are getting young people excited: whether that's the newest videos and songs on YouTube, the biggest games (like Fortnite), and the most engaging toys. The latter are regularly…
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Gen Z consumers
Brand StrategyConsumer Insight
25/04/2019

The Millennial Anomaly – Gen Z and Gen X are more similar than you think

We’ve all seen the news pieces. Millennials can’t afford to buy homes because of their obsession with avocado toast. Young people nowadays are too busy staring at their phones to maintain a job. Gen Z’s lack of loyalty is causing the downfall of established brand names. Very often, younger generations…
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Instapoets: The Changing Face of Poetry
Media Research
16/04/2019

Why are some people getting so pissed off at Instapoets?

It’s National Poetry Month and the sales of poetry collections are on the up thanks to – wait for it – Instagram. Because of this platform – and the ‘Instapoets’ debuting their work on it - poetry has made its way off of the shelves, onto our phone screens, and…
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Instagram overtourism
Media Research
08/04/2019

Overtourism: the Future of Instagramable Hotspots?

What do you think of when you think about Amsterdam? Canals, bicycles, coffee shops? Chances are, the ‘I Amsterdam’ sign also comes to mind: the iconic, two-metre-tall, red-and-white sign which perched outside the Rijksmuseum for over 14 years. Everyday hordes of tourists would come to sit on the letters and…
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women-of-the-world-festival-2019
Media Research
13/03/2019

3 Big Takeaways from the Women of the World Festival 2019

This year, The Women of the World Festival celebrated its ninth year of highlighting the achievements of women and unpacking the obstacles that stop them from reaching their full potential (you can read a bit more about the festival here). To get involved in this powerful and important conversation, Hook…
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Urban comedy
Consumer InsightMedia Research
24/01/2019

Mandem Media: ‘Comedy Has Never Been This Peng’

‘‘All the suit wearing guys in cities can't stand us. They don't understand us. When we speak in slang like this. You get me; bredin; cuz; bredrin; bradda; bredin; safe; bredrin; you get me; bredrin; cuz; bredrin; bradda; bredrin; we speak in slang like this’’. These are the lyrics of…
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Teen Vogue
Brand Strategy
24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…
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Shiro's Story
Media Research
17/10/2018

Shiro’s Story – where freestyle rap meets gripping drama

YouTube isn’t the most obvious destination if you’re searching for a compelling new drama series. But the enthralling narrative of Shiro’s Story has captured a massive audience on the platform with its portrayal of family struggle, frayed relationships and gang violence. Written by grime MC turned director Rapman, the hit…
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Fortnite phenomenon
Brand StrategyConsumer Insight
01/08/2018

The Fortnite Phenomenon: From Zero to Tier 100 in 70 days

Video games have come a long way since the days of avoiding 8-bit multi-coloured ghosts in a neon maze. Now you can explore entire gaming worlds with people across the globe from the comfort of your living room. But what is the Fortnite phenomenon? And why has the Hunger Games-esque fight-to-the-death…
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Ethical Cosmetics
Brand Strategy
12/07/2018

Ethical Cosmetics: Lessons to be Learned from Billie and Lush

We have two new starters at Hook Research: Holly and Olly. We asked them to share their thoughts on a brand they admire. Holly decided to focus on Billie, an ethical cosmetics brand which runs the #ProjectBodyHair campaign - a project that aims to make shaving a choice not a…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.