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Gen Z Archives - Hook Research

Kids Media
04/12/2019

AR Legos & Booty Shaking Llamas – Our list of the best Christmas Toys

What are the best toys to buy this Christmas? How do they stand out from the crowd? What is it about them that gets young people so excited? We’ve sifted through the ‘Best Sellers’, combed through the ‘Christmas Must Haves’ and leafed through the latest Argos catalogue to bring you…
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BAME Representation in Childrens Books
Kids Media
05/11/2019

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…
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Leela Kids App - Hook Research Creator Conversations
Creator ConversationsKids Media
09/10/2019

Creating Spaces for Kids Podcasts – Sandeep Jain on the Leela Kids App

Read any interview about the fascinating world of kids podcast apps and its sure to feature Leela Kids - the 'world's first' podcast app aimed squarely at young people and their audio needs. With Pinna and the Kids Listen network, we feel that Leela Kids is doing some really interesting…
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Pete Harmer on Filmmaking
Creator Conversations
01/10/2019

Pete Harmer on Using Film-making to Empower Teens & Young People

Pete Harmer has over a decade’s worth of experience in film-making. Over the course of his career Pete has worked on commercial projects for organisations such as Microsoft as well as charity funded and community focused projects with disadvantaged people. Pete is passionate about empowering young people, and providing them…
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Kids Media
19/09/2019

That’s sooooo mainstream (Hook’s Kids Newsletter)

Each month, Hook sends out a kids newsletter - taking a peek at some of the biggest developments in the previous month, and adding in some of our own hot takes. Not yet convinced? take a look at this one - it's a newsletter we sent out in September 2019.…
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Podcasts for Kids - What If World
Creator ConversationsKids Media
01/07/2019

Eric O’Keeffe (Host of ‘What If World’) on Creating Great Podcasts for Kids

As part of our research into podcasts for kids (and other types of kids media), Hook Research have been reaching out to kids podcast creators around the world - asking them about their experiences creating and running audio products aimed at younger audiences. We recently managed to catch up with…
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Cancel Culture - Hook Research
Teen & Youth
19/06/2019

What is Cancel Culture? And why should brands care?

What is the greatest punishment for misbehaving influencers in a media environment in which the loudest voices thrive? It's being de-followed; silenced; or “Cancelled” - that's what social punishment looks like in today's Cancel Culture. We live in a period in which any individual can use social media to amplify…
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Kidtrepreneur - Hook Research
Kids Media
05/06/2019

The Rise of the Kidpreneur: Age is Only a Number

In 2019, kids are big in business. From fictional movies to real life news stories, today's kids are more and more being presented as capable business owners, leaders and moguls - as 'kidpreneurs'. The number of self-employed young people in the UK has doubled since 2001 and school subjects like…
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Childrens Media Conference 2019 - Hook Research
Hook NewsKids Media
05/06/2019

Children’s Media Conference 2019 – How should Youth Brands Use Audio?

Hook will be heading to the Children's Media Conference 2019 to host a panel conversation about the impact of kids spoken-word audio content (podcasts, smart speakers, voice, and audiobooks) on the wider youth media landscape - a conversation that will be built on the back of a piece of proprietary…
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Kids Media
02/05/2019

Toy Trends in 2019: Illuminating the Future Face of Play

Attend enough kids groups, and - whatever the topic - you're more than likely to get a sense of the things that are getting young people excited: whether that's the newest videos and songs on YouTube, the biggest games (like Fortnite), and the most engaging toys. The latter are regularly…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.