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Kids Media Archives - Hook Research

Using audio to engage kids in science - Lindsay Patterson, Tumble Podcast
Creator Conversations
22/04/2020

Using audio to engage kids in science – Lindsay Patterson, Tumble

Here at Hook Research, we are endlessly fascinated with the evolving world of audio content and have been lucky enough to talk with some truly innovative podcast creators. Our most recent interviewee, the creator of Tumble and co-founder of KidsListen, Lindsay Patterson talked us through her journey into audio, her relationship…
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Kids Audio Landscapes - Hook Research - Podcasts, Smart Speakers, Audio Books
Kids Media
13/04/2020

Kids Audio Landscapes – Podcasts, Smart Speakers, & Audio Books

What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…
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Wunder - Childhood Development Smartspeaker
Creator Conversations
07/04/2020

Using AI and Voice to Power-Up Parenting – Sandra Sobanska, Wunder

We're riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of people's homes. The options for integrating these new tools…
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Yoto Player Interview - Speaker for Kids
Creator ConversationsKids Media
06/03/2020

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Today's children's audio market is a rapidly growing space - from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has remained on the digital side of the…
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Kyla Slaven (the Creator of Short & Curly) on Creating Podcasts that Tackle Difficult Questions
Creator ConversationsKids Media
17/12/2019

Tricky Ethics for Kids – Kyla Slaven, Creator of the Short & Curly Podcast

Here at Hook we like to stay abreast of all the latest developments in the world of podcasts and shine a light on the shows that we think audiences should be tuning into. Recently we have had the pleasure of talking with Kyla Slaven, the creator and producer of the…
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Kids Media
04/12/2019

AR Legos & Booty Shaking Llamas – Our list of the best Christmas Toys

What are the best toys to buy this Christmas? How do they stand out from the crowd? What is it about them that gets young people so excited? We’ve sifted through the ‘Best Sellers’, combed through the ‘Christmas Must Haves’ and leafed through the latest Argos catalogue to bring you…
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Pinna - Kids Audio
Creator ConversationsKids Media
26/11/2019

Creating ‘Imagination-Led’ Kids Audio – Pinna’s CEO Maggie McGuire

Can kids audio offer a guilt-free alternative to busy parents looking to keep their children entertained? Can audio stimulate and excite young people in a safe and engaging way? Those are the question that brands across the media landscape are exploring as they fight to claim the increasingly important ear-time…
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Creator Conversations
21/11/2019

LGBT+ Kids Media for an Early Year’s Audience – Olly Pike on Pop’n’Olly

At Hook we love to get the opportunity to speak to organisations or people who are leading the way when it comes to inclusivity in Media. Recently we spoke to Olly Pike, an activist, author, illustrator and Youtuber whose mission it is to combat homophobia, biphobia and transphobia with his…
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BAME Representation in Childrens Books
Kids Media
05/11/2019

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…
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Leela Kids App - Hook Research Creator Conversations
Creator ConversationsKids Media
09/10/2019

Creating Spaces for Kids Podcasts – Sandeep Jain on the Leela Kids App

Read any interview about the fascinating world of kids podcast apps and its sure to feature Leela Kids - the 'world's first' podcast app aimed squarely at young people and their audio needs. With Pinna and the Kids Listen network, we feel that Leela Kids is doing some really interesting…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.