by The Hook Team | Dec 15, 2022 | Consumer Insight, Teen & Youth
The Cost of Living Crisis is on everyone’s minds right now – particularly as we go into the colder, winter months. This is particularly true among parents – recent research from Nesta suggests that three-quarters of parents are worried about paying... 
by Sam | Apr 9, 2021 | Creator Conversations
As part of our Creator Conversation series, Hook chatted with Shannon George – Creative Director at Daily Madness Productions – about the role of research in creating and refining impactful animations for young people. From exploring the impact of the... 
by Sam | Jun 12, 2018 | Media Research
Houseparty, Snapchat, Podcasts, YouTube – there are many different ways that UK audiences can now consume content and engage with the brands they love. But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye... 
by Sam | Nov 26, 2017 | Qualitative Market Research
Combining the latest e-gaming technology with classic qualitative methods, Hook Research has developed the VoxBox – a powerful, new tool that helps our clients understand the precise moments in video content that are connecting with audiences. Have a quick look... 
by Nick | Nov 7, 2017 | Social Media
A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of...
