Market Research Archives

Pins & Nettie - Powering Up Animation with Research

09/04/2021

Powering Up Cartoons with Research – Shannon George, Daily Madness

As part of our Creator Conversation series, Hook chatted with Shannon George - Creative Director at Daily Madness Productions - about the role of research in creating and refining impactful animations for young people. From exploring the impact of the research-backed 'shyness curriculum' in their new show Pins & Nettie,…

Sam

Media Research

12/06/2018

Striking a balance between new and proven media in the UK

Houseparty, Snapchat, Podcasts, YouTube - there are many different ways that UK audiences can now consume content and engage with the brands they love. But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past - making sure…

Sam

International Women’s Day 2018 - Hook Research

Qualitative Market Research

08/03/2018

“Flexibility aids productivity” – International Women’s Day 2018

To celebrate International Women’s Day 2018 , I had the pleasure of taking part in a special episode of Perspectives, in association with WIRe (Women in Research). This female-only vlog explored the key changes and commitments that companies can make to best support women in the workplace and it was…

Debbie

Debriefing Senior Stakeholders - Hook Research

Qualitative Market Research

15/02/2018

Debriefing senior stakeholders: three points to keep in mind

I was recently asked to offer some tips on debriefing senior stakeholders for VoxPopMe’s Perspectives vlog (if you're curious, you can hear my thoughts around 5:31). At Hook Research, we frequently present our findings to stakeholders at the top of the food chain and I thought that this video would…

Nick

Hook News Qualitative Market Research

17/01/2018

Work experience at Hook Research – Karlin, Kenyon College

Karlin is a Senior at Kenyon College in the United States. She joined Hook Research for a week to learn more about media development, market research methods, and what it takes to work in a company like ours. We asked her to record her thoughts on the the moments that surprised…

The Hook Team

Hook News Qualitative Market Research

18/12/2017

Hook Research in 2017: a Year in Review

As the year comes to a close, we've been looking back at the many different projects we've been lucky enough to work on in 2017. To celebrate we thought we'd share some of our favourite stats from the past 365 days at Hook Research. Take a look below! 2017 was a…

The Hook Team

Qualitative Market Research

06/12/2017

3 Big Takeaways from the MRG Conference 2017 ‘Body of Evidence’

We’re back and buzzing from a day of exciting talks at the MRG Conference 2017! From prediction markets to galvanic skin responses and Christmas pornography (we've hidden a great little tweet from Tim Barber, BDRC at the end of the blog) - there was lots to soak up from this…

Debbie

Qualitative Market Research

26/11/2017

The VoxBox: a new way to track engagement with video content

Combining the latest e-gaming technology with classic qualitative methods, Hook Research has developed the VoxBox - a powerful, new tool that helps our clients understand the precise moments in video content that are connecting with audiences. Have a quick look at this video to see the VoxBox in action: http://vimeo.com/244455264…

Sam

07/11/2017

Big Data, AI, and Market Research: Keeping us Foxy

A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of data has done is allow us to better…

Nick

MRS Kids & Youth Insights Conference 2018

Hook News Qualitative Market Research

26/10/2017

MRS Panel – Making it real: finding authenticity in modern media products

We're thrilled to announce that we will be chairing a panel conversation at the MRS Kids & Youth Insights Conference on Thursday, 25 January 2018 in London. Hook Research has been working with a number of our clients over the past year to better understand what 'realness' and 'authenticity' looks like in…

The Hook Team

Powering Up Cartoons with Research – Shannon George, Daily Madness

“Flexibility aids productivity” – International Women’s Day 2018

Debriefing senior stakeholders: three points to keep in mind

Work experience at Hook Research – Karlin, Kenyon College

The VoxBox: a new way to track engagement with video content

MRS Panel – Making it real: finding authenticity in modern media products

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