Tag

Media Archives - Hook Research

Secret Messages Behind this Year's Christmas Adverts
Semiotic Analysis
12/12/2019

Noëlstalgia: The secret messages behind this year’s Christmas adverts

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from political news to Saturday night entertainment. We are endlessly intrigued by the hidden meaning within content. In this blog, Lucy (one of our semiotic specialists) explores the semiotic meaning of…
Read More
BAME Representation in Childrens Books
Kids Media
05/11/2019

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…
Read More
Leela Kids App - Hook Research Creator Conversations
Creator ConversationsKids Media
09/10/2019

Creating Spaces for Kids Podcasts – Sandeep Jain on the Leela Kids App

Read any interview about the fascinating world of kids podcast apps and its sure to feature Leela Kids - the 'world's first' podcast app aimed squarely at young people and their audio needs. With Pinna and the Kids Listen network, we feel that Leela Kids is doing some really interesting…
Read More
Pete Harmer on Filmmaking
Creator Conversations
01/10/2019

Pete Harmer on Using Film-making to Empower Teens & Young People

Pete Harmer has over a decade’s worth of experience in film-making. Over the course of his career Pete has worked on commercial projects for organisations such as Microsoft as well as charity funded and community focused projects with disadvantaged people. Pete is passionate about empowering young people, and providing them…
Read More
Media Research
19/09/2019

The Hook Up (Hook’s Media Newsletter)

Every month, we at Hook sit down and create our Hook Up – a monthly newsletter composed of the most interesting things in the media landscape (combined with some of our own thoughts as well)! Not yet convinced? Take a look at this one – it’s a newsletter we sent…
Read More
Women's Sport
Media Research
24/07/2019

No Longer On The Sidelines: Women’s Sport Isn’t Playing Around

Can you name 5 players in women’s sport? How about 10? Now, think about it – how long would it take you to come up with the names of 10 men in sport? This question alone can tell a story about the undervalued history of women’s sport. Traditionally, men’s sport…
Read More
Kids Trends 2019
Kids Media
19/09/2019

Kids Trends in 2019: Zorgo, Best Friend Accounts, and Fortnite Clans

Here at Hook we spend our time going out and talking to young people about the big Kids Trends in 2019, getting their perspective on the media landscape now, finding out what they are really interested in, and how they navigate through these spaces. In our latest research we found…
Read More
kids-music
Creator ConversationsKids Media
18/07/2019

Christopher Renshaw on Composing Kids Music for Children’s Brands

Here at Hook Research we have been taking a closer look at the exciting landscape of youth audio (kids music, podcasts, smart speakers and audiobooks) and asking creatives in this industry to give us their take on what it's like to create content for kids. At The Children's Media Conference…
Read More
Classic TV Show
Media Research
10/07/2019

Every Classic TV Show Needs To Have These 10 Things

As viewers we are continually told that we are living in a golden age of TV. We have more, better shows than ever before – at least if you believe the critics. However, with so much quality on our screens how do we divide a ‘classic’ TV show from one…
Read More
Podcasts for Kids - What If World
Creator ConversationsKids Media
01/07/2019

Eric O’Keeffe (Host of ‘What If World’) on Creating Great Podcasts for Kids

As part of our research into podcasts for kids (and other types of kids media), Hook Research have been reaching out to kids podcast creators around the world - asking them about their experiences creating and running audio products aimed at younger audiences. We recently managed to catch up with…
Read More
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.