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Media Archives - Hook Research

Pins & Nettie - Powering Up Animation with Research
Creator Conversations
09/04/2021

Powering Up Cartoons with Research – Shannon George, Daily Madness

As part of our Creator Conversation series, Hook chatted with Shannon George - Creative Director at Daily Madness Productions - about the role of research in creating and refining impactful animations for young people. From exploring the impact of the research-backed 'shyness curriculum' in their new show Pins & Nettie,…
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How do you choose what to watch on TV - Hook Research
Consumer InsightHook NewsMedia Research
09/03/2021

How do we choose what to watch on TV? – Consumer Insight Report 2021

You've reached the end of a long day, and all you want to do is chill out. You sink into the sofa, reach for the remote... and then what? How do you choose what to watch on TV? Understanding TV choice in a complex landscape “I feel like it must…
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Creator Conversations
11/11/2020

I’m your number one fan: building impactful fandoms – Stephanie Fried, CMO Fandom

For the latest interview in our Creator Conversations series, we caught up with Stephanie Fried, the CMO at Fandom to chat about the results of their 2020 State of Fandom Report - diving into the impact Covid-19 has had on audiences' use and enjoyment of loved media over the past…
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Live TV is far from dead
Media Research
21/09/2020

The Death of Live TV or just the evolution of a medium?

Last week a tweet from 2018 resurfaced, going viral for a second time: I feel sorry for Netflix era kids. They will never know the high stakes adrenaline of running to the bathroom/fridge/bedroom in a single ad break, with the beckoning call of a sibling screaming “It’s ONNNNNN” to send…
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Interactive Video Content - Kate Dimbleby, Stornaway
Creator Conversations
21/08/2020

Evolving Interactive Video Content – Kate Dimbleby, Founder of Stornaway

Interactive media isn't a particularly new phenomenon - I fondly remember tearing through 'Choose Your Own Adventure' books when I was a child, enjoying the various different endings (and tragic deaths for me, the main character) on offer. In a media landscape dominated by linear products (long films, cable TV,…
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New Escapism - Covid & the Consumer
Covid & the Consumer
31/07/2020

Covid & the Consumer: how lockdown re-wrote the meaning of escapism

Escapism has long been a driving force for consumer behaviours. The need to seek distraction and relief from the unpleasant realities of the world influences everything: from the media we watch and the products we buy, to where we travel. ‘Escapism’ in many ways has become a marketing by-word for…
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PodUK - Jess Anson
Creator Conversations
01/07/2020

Building Inclusive Fandoms: PodUK’s Founder, Jess Anson

It's such a lovely feeling to have a chat with someone who is so thoughtful and reflective when it comes to their industry. And that's certainly the case in this week's interview with Jess Anson, a Founder of PodUK - 'The UK's podcasting fan convention'. I reached out to Jess…
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Hook Research - Media Newsletter
17/06/2020

Imperfection, Perfect – Hook Media Newsletter (May 2020)

This is the Hook Media Newsletter - a round-up of the most interesting thoughts, insights, and findings about the media landscape compiled by the Hook team each month. You can also get this newsletter delivered straight to your inbox each month - sign up for free by following this link.…
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Art in the time of Covid - The Social Distance Streaming Festival
Creator Conversations
18/05/2020

Pandemic-Proof Art – the Social Distancing Festival’s founder, Nick Green

I've wanted to talk to Nick Green, the Founder of The Social Distancing Festival for a few weeks now. From his Toronto home, he's produced a site that aggregates and promotes artistic streams from around the world in an effort to "come together as a community at a time when…
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Creator Conversations
22/04/2020

Podcast Radio – An Interview with Founder, Gerard Edwards

Discoverability is a huge issue in the podcast space - while fans of the medium (this author included) will often wax lyrical about the intimacy and authenticity of a good podcast, it's still the case that these products are only reaching a small section of the UK audience each week…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.