Tag

Mental Health Archives - Hook Research

Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic
Covid & the Consumer
01/07/2020

Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic

Following on from last week's look at the changing face of the supermarket shopping experience during Covid-19, in this week's thought-piece we explore how shopping has become a reinforced act of self-care during the pandemic... Despite having nowhere to go, young people are purchasing more clothes online than ever, with…
Read More
Wunder - Childhood Development Smartspeaker
Creator Conversations
07/04/2020

Using AI and Voice to Power-Up Parenting – Sandra Sobanska, Wunder

We're riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of people's homes. The options for integrating these new tools…
Read More
Creator Conversations
21/11/2019

LGBT+ Kids Media for an Early Year’s Audience – Olly Pike on Pop’n’Olly

At Hook we love to get the opportunity to speak to organisations or people who are leading the way when it comes to inclusivity in Media. Recently we spoke to Olly Pike, an activist, author, illustrator and Youtuber whose mission it is to combat homophobia, biphobia and transphobia with his…
Read More
Consumer Insight
24/10/2019

Male Mental Health – No Man is an Island (Mental Wealth Festival 2019)

What does it mean to be a man? What pressures are men under today? And what services are available to those struggling? These are just a few of the questions that were covered at the ‘No Man is an Island’ panel discussion at the Mental Wealth Festival 2019. The panellists…
Read More
BAME Mental Health
Consumer Insight
16/10/2019

BAME Mental Health – Fighting the Stigma (Mental Wealth Festival 2019)

This year was the first year City Lit’s Mental Wealth Festival featured a panel specifically exploring BAME experiences of mental health. The panel consisted of a mix of experts and mental health professionals who shared their personal experiences to help demonstrate the huge disparities BAME individuals experience within the mental…
Read More
Cancel Culture - Hook Research
Teen & Youth
19/06/2019

What is Cancel Culture? And why should brands care?

What is the greatest punishment for misbehaving influencers in a media environment in which the loudest voices thrive? It's being de-followed; silenced; or “Cancelled” - that's what social punishment looks like in today's Cancel Culture. We live in a period in which any individual can use social media to amplify…
Read More
Facebook moderators - Hook Research
Media ResearchTeen & Youth
24/05/2017

Facebook Moderators: Can they do more to help vulnerable teens?

The world’s largest social networking site has come under scrutiny (again) after Facebook moderators guidelines were leaked online. In the aftermath, The Guardian has launched an investigation into Facebook’s complicated and conflicting rules on what should and shouldn’t be allowed on the social media platform. How are Facebook moderators dealing…
Read More
Feminist Movement - Hook Research
Consumer Insight
17/03/2017

How is the feminist movement affecting teens today?

Last weekend, Hook Research attended the Women of the World Festival and sat in on a panel of four adolescent girls discussing their views on the feminist movement as teenagers. Whilst there was a genuine buzz of positivity and empowerment, there was also a real sense of just how much…
Read More
male mental health - Hook Research
Consumer Insight
11/12/2016

No Really, I’m Fine – the Current State of Male Mental Health in 3 Statistics

Hook Research attended the Southbank Centre’s annual Being a Man Festival in November, as part of our ongoing research into modern, urban masculinity. The current state of male mental health was a frequent topic throughout the festival’s varied talks; many contributors often lamented the brave masks that men felt they had to put on…
Read More
the power of stories - Hook Research
Media Research
04/10/2016

The Power of Stories: Creating Conversations around Mental Health

“Every time I read a great book I felt I was reading a kind of map, a treasure map, and the treasure I was being directed to was in actual fact myself” – Matt Haig, Reasons to Stay Alive, on how reading helped him through a crippling period of depression. At…
Read More
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.