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Mental Health Archives - Hook Research

Cancel Culture - Hook Research
19/06/2019

What is Cancel Culture? And why should brands care?

What is the greatest punishment for misbehaving influencers in a media environment in which the loudest voices thrive? It's being de-followed; silenced; or “Cancelled” - that's what social punishment looks like in today's Cancel Culture. We live in a period in which any individual can use social media to amplify…
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Facebook moderators - Hook Research
Media Research
24/05/2017

Facebook Moderators: Can they do more to help vulnerable teens?

The world’s largest social networking site has come under scrutiny (again) after Facebook moderators guidelines were leaked online. In the aftermath, The Guardian has launched an investigation into Facebook’s complicated and conflicting rules on what should and shouldn’t be allowed on the social media platform. How are Facebook moderators dealing…
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Feminist Movement - Hook Research
Consumer Insight
17/03/2017

How is the feminist movement affecting teens today?

Last weekend, Hook Research attended the Women of the World Festival and sat in on a panel of four adolescent girls discussing their views on the feminist movement as teenagers. Whilst there was a genuine buzz of positivity and empowerment, there was also a real sense of just how much…
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male mental health - Hook Research
Consumer Insight
11/12/2016

No Really, I’m Fine – the Current State of Male Mental Health in 3 Statistics

Hook Research attended the Southbank Centre’s annual Being a Man Festival in November, as part of our ongoing research into modern, urban masculinity. The current state of male mental health was a frequent topic throughout the festival’s varied talks; many contributors often lamented the brave masks that men felt they had to put on…
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the power of stories - Hook Research
Media Research
04/10/2016

The Power of Stories: Creating Conversations around Mental Health

“Every time I read a great book I felt I was reading a kind of map, a treasure map, and the treasure I was being directed to was in actual fact myself” – Matt Haig, Reasons to Stay Alive, on how reading helped him through a crippling period of depression. At…
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mental health stigma - Hook Research
Media Research
21/09/2016

Why TV is Integral to Combatting the Nation’s Mental Health Stigma

Hook Research recently attended the Mental Wealth Festival in London, where TV was discussed as actively working to breakdown the mental health stigma in the UK. Mental health issues impact a large part of the population in this country: 1 in 4 people experience mental health problems in a year, while anxiety…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.