by The Hook Team | Mar 2, 2023 | In the Classroom, Kids Media, Teen & Youth
World Book Day is 25 this year, and as more schools have adopted this festival, the first Thursday in March has become known for school streets being full of kids dressed as everything from Harry Potter and Supertato to the Gruffalo and Where’s Wally. Hook... 
by Sam | May 7, 2020 | Creator Conversations
In a time when we’re so concerned with our physical health, it seems appropriate to start a conversation with a brand whose tagline is “Content That’s Good For You”. Renay Richardson is the founder of Broccoli Content, a podcast production... 
by Debbie | Oct 1, 2019 | Creator Conversations
Pete Harmer has over a decade’s worth of experience in film-making. Over the course of his career Pete has worked on commercial projects for organisations such as Microsoft as well as charity funded and community focused projects with disadvantaged people. Pete is... 
by Debbie | Sep 20, 2019 | Semiotic Analysis
Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from specialist music scenes to political news. We are fascinated by the underlying meaning of emerging trends. In this blog, Lucy (one of our... 
by Debbie | Jun 19, 2019 | Social Media, Teen & Youth
What is the greatest punishment for misbehaving influencers in a media environment in which the loudest voices thrive? It’s being de-followed; silenced; or “Cancelled” – that’s what social punishment looks like in today’s Cancel Culture. We...
