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Millennial Research Archives - Page 2 of 3 - Hook Research
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Millennial Research Archives - Page 2 of 3 - Hook Research

2018 MRS Social Media Summit - Hook Research
Media ResearchTeen & Youth
12/02/2018

3 Big Takeaways from the 2018 MRS Social Media Summit

Last week Hook Research attended the 2018 MRS Social Media Summit, and spent a fantastic day listening to stimulating talks about the current social media landscape and brands’ places within it. Running throughout the collection of interesting topics were three big themes that we will certainly be thinking about over…
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Be a Man - Hook Research
Consumer Insight
19/01/2018

What does it mean to be a man? The changing face of modern masculinity

In the midst of an international conversation about gender identity, Hook Research spoke to young men across the UK in order to understand their thoughts about masculinity and what it means to 'be a man' in the twenty-first century. This is a topic we've been interested for a while now:…
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MRG Conference 2017 - Hook Research
Qualitative Market Research
06/12/2017

3 Big Takeaways from the MRG Conference 2017 ‘Body of Evidence’

We’re back and buzzing from a day of exciting talks at the MRG Conference 2017! From prediction markets to galvanic skin responses and Christmas pornography (we've hidden a great little tweet from Tim Barber, BDRC at the end of the blog) - there was lots to soak up from this…
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Hook Research - Connecting with Teen Viewers
Consumer InsightTeen & Youth
17/08/2017

Building the connection between broadcasters and their teen viewers

For teen viewers, today’s media landscape is far removed from the one known by their parents. Content is now encountered (and expected to sit) across an immense variety of digital spaces: Facebook, Spotify, Stitcher, Snapchat, YouTube, WhatsApp, Netflix, iTunes… the list goes on. Into this mix, add the increased availability…
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Media ResearchTeen & Youth
17/07/2017

Why are people worrying about Snapchat’s new Snap Map update?

Hook Research regularly works with young people around the UK to give them insight into what it means to work in media research. Ellis spent a week at Hook, exploring the broadcast landscape currently. As part of her work with us, Ellis pulled together a short piece of research exploring the…
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Hook Research 4D Methodology
Hook NewsQualitative Market Research
05/02/2017

Hook’s 4D Methodology – Discovery, Dialogue, Development, Deliverables

The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…
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male mental health - Hook Research
Consumer Insight
11/12/2016

No Really, I’m Fine – the Current State of Male Mental Health in 3 Statistics

Hook Research attended the Southbank Centre’s annual Being a Man Festival in November, as part of our ongoing research into modern, urban masculinity. The current state of male mental health was a frequent topic throughout the festival’s varied talks; many contributors often lamented the brave masks that men felt they had to put on…
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Creating a Successful Blog - Hook Research
Media ResearchTeen & Youth
26/10/2016

Young People and Blogging: Creating a Successful Blog

Hook Research recently had the pleasure of attending Stylist Live, where with hordes of other digitally savvy women, we assembled to hear Natasha Courtenay-Smith, author of The Million Dollar Blog, talk about taking blogging from a part-time hobby to a full-time job. As we sat there amongst a crowd of…
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mental health stigma - Hook Research
Media Research
21/09/2016

Why TV is Integral to Combatting the Nation’s Mental Health Stigma

Hook Research recently attended the Mental Wealth Festival in London, where TV was discussed as actively working to breakdown the mental health stigma in the UK. Mental health issues impact a large part of the population in this country: 1 in 4 people experience mental health problems in a year, while anxiety…
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GBBO Channel Brand 3 - Hook Research
Brand StrategyMedia Research
14/09/2016

The Great British Bake Off: Challenging Channel Brand

Right now, across the Internet, tempers are rising as high as a baker’s dozen of baps. The focus of this ire is the Great British Bake Off's move from its historical home on the BBC to a new slot on Channel 4. Like a mistimed sponge made of questionable ingredients,…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.