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Music Archives - Hook Research

kids-music
Creator ConversationsKids Media
18/07/2019

Christopher Renshaw on Composing Kids Music for Children’s Brands

Here at Hook Research we have been taking a closer look at the exciting landscape of youth audio (kids music, podcasts, smart speakers and audiobooks) and asking creatives in this industry to give us their take on what it's like to create content for kids. At The Children's Media Conference…
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Red Bull and Grime
Brand StrategyMedia Research
18/03/2019

Meet the Clever Clash-ologists: Red Bull and Grime Music

In 2007, David Cameron made headlines by blaming Grime music for knife crime. Ten years later this genre has become a widely accepted part of mainstream British culture. With its new-found popularity, Grime is now ripe for bandwagon-jumping brands: Nike and Adidas, for instance, have all created campaigns in the…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.