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Netflix Archives - Hook Research

Live TV is far from dead
Media Research
21/09/2020

The Death of Live TV or just the evolution of a medium?

Last week a tweet from 2018 resurfaced, going viral for a second time: I feel sorry for Netflix era kids. They will never know the high stakes adrenaline of running to the bathroom/fridge/bedroom in a single ad break, with the beckoning call of a sibling screaming “It’s ONNNNNN” to send…
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Interactive Video Content - Kate Dimbleby, Stornaway
Creator Conversations
21/08/2020

Evolving Interactive Video Content – Kate Dimbleby, Founder of Stornaway

Interactive media isn't a particularly new phenomenon - I fondly remember tearing through 'Choose Your Own Adventure' books when I was a child, enjoying the various different endings (and tragic deaths for me, the main character) on offer. In a media landscape dominated by linear products (long films, cable TV,…
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Classic TV Show
Media Research
10/07/2019

Every Classic TV Show Needs To Have These 10 Things

As viewers we are continually told that we are living in a golden age of TV. We have more, better shows than ever before – at least if you believe the critics. However, with so much quality on our screens how do we divide a ‘classic’ TV show from one…
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Sex Education
Media Research
13/02/2019

The United Kingdom of Netflix: Here Comes One-Size-Fits-All Media

Last week, as I was aimlessly scrolling through Netflix, lazily allowing my eyes to pass over Oscar-nominated box office smash here, internationally-acclaimed crime drama there, I came across an original show called Sex Education. This struck me as a rather odd title to begin with – I wondered whether the…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.