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Podcasts Archives - Hook Research

UK Podcasts 2019
Brand Strategy
25/02/2019

UK Podcasts in 2019: Entering the Mainstream

Earlier this month, Spotify announced an earth-shaking move into podcasting. With its acquisition of Gimlet Media and Anchor – two major players in podcasts – the music streaming service is set to bring pods to a much wider audience. Spotify will reportedly pay $230 million for Gimlet, the largest acquisition…
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New and proven media
Media Research
12/06/2018

Striking a balance between new and proven media in the UK

Houseparty, Snapchat, Podcasts, YouTube - there are many different ways that UK audiences can now consume content and engage with the brands they love. But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past - making sure…
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Podcasts 2018 - Hook Research
Media Research
21/05/2018

What can brands learn from UK podcasts in 2018?

What do listeners want from UK podcasts in 2018? And how can brands best operate in this intimate audio space? Those are the questions Hook Research set out to answer in our new research into the UK podcast market. This research began with a series of conversations: chats with some…
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Be a Man - Hook Research
Consumer Insight
19/01/2018

What does it mean to be a man? The changing face of modern masculinity

In the midst of an international conversation about gender identity, Hook Research spoke to young men across the UK in order to understand their thoughts about masculinity and what it means to 'be a man' in the twenty-first century. This is a topic we've been interested for a while now:…
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MRG Conference 2017 - Hook Research
Qualitative Market Research
06/12/2017

3 Big Takeaways from the MRG Conference 2017 ‘Body of Evidence’

We’re back and buzzing from a day of exciting talks at the MRG Conference 2017! From prediction markets to galvanic skin responses and Christmas pornography (we've hidden a great little tweet from Tim Barber, BDRC at the end of the blog) - there was lots to soak up from this…
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Podcast Ads - Hook Research
Media Research
16/10/2017

‘I’m Just Looking for That Personal Connection’: Stories & Podcast Ads

With monthly podcast listenership increasing by 75% over the past 4 years, it’s unsurprising that people are starting to pay serious attention to this audio upstart. This is particularly true in the USA, where monthly podcast penetration has now reached 24% (the same amount of online Americans who use Twitter). As consumers have started to interact…
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Social Taboos - Hook Research
Media Research
10/02/2017

Podcasting Social Taboos: Psychopaths, Sex Addicts and the Supernatural

Six years ago the media and commuters alike were in a frenzy over ‘mummy porn’ – the erotic pages of Fifty Shades of Grey were gracing train carriages across the country, with covers either bent backwards or held high to hide the red faces of Christian Grey’s admirers. Fast-forward to…
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Podcast Growth - Hook Research
Media Research
06/01/2017

Following a Year of Podcast Growth, What to Look Out for in 2017

2016 will be remembered for many (not so great) things. Yet despite its shortcomings, 2016 was also the year podcast growth exceeded expectations and the industry came into a life of its own. Influential bloggers and industry experts have been gravitating to this form of media over the past couple…
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Radio on Demand 2 - Hook Research
Media Research
09/09/2016

The Rise of Radio on Demand and Podcast Productivity

From life hacks to laundry service apps, millennial productivity is a big deal - 56% of millennials feel that technology helps them use their time more efficiently. One area in which we at Hook Research have really seen progress is the podcast industry, or the so called radio on demand. Whilst…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.