In a time when we're so concerned with our physical health, it seems appropriate to start a conversation with a brand whose tagline is "Content That's Good For You". Renay Richardson is the founder of Broccoli Content, a podcast production company creating opportunities for new voices to share their perspectives…
Here at Hook Research, we are endlessly fascinated with the evolving world of audio content and have been lucky enough to talk with some truly innovative podcast creators. Our most recent interviewee, the creator of Tumble and co-founder of KidsListen, Lindsay Patterson talked us through her journey into audio, her relationship…
What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…
Can kids audio offer a guilt-free alternative to busy parents looking to keep their children entertained? Can audio stimulate and excite young people in a safe and engaging way? Those are the question that brands across the media landscape are exploring as they fight to claim the increasingly important ear-time…
