by Sian Toop | Apr 17, 2023 | In the Classroom, Teen & Youth
Public libraries are an often underestimated, important part of local community. Not only do they exist without the expectation that you have to spend money to use their services; but they offer free access to books, enabling children and adults to explore a love of... 
by Debbie | Dec 12, 2019 | Semiotic Analysis
Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from political news to Saturday night entertainment. We are endlessly intrigued by the hidden meaning within content. In this blog, Lucy (one... 
by Debbie | Oct 24, 2018 | Brand Strategy, Teen & Youth
Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex... 
by Nick | Nov 7, 2017 | Social Media
A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of... 
by Nick | May 15, 2017 | Media Research
“My worry is this is going to be the first dark ads election, where the campaigners are able to pay to reach millions of people with less scrutiny than there ever has been before” – Will Moy, Director – Full Fact In February, Channel 4 commissioned a survey to see how...
