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Politics Archives - Hook Research

Teen Vogue
Brand Strategy
24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…
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07/11/2017

Big Data, AI, and Market Research: Keeping us Foxy

A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of data has done is allow us to better…
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Dark ads - Hook Research
Media Research
15/05/2017

Social media and general elections: exploring the murky world of dark ads

“My worry is this is going to be the first dark ads election, where the campaigners are able to pay to reach millions of people with less scrutiny than there ever has been before” – Will Moy, Director – Full Fact In February, Channel 4 commissioned a survey to see…
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Digital Democracy - Hook Research
Semiotic Analysis
27/01/2017

New Digital Democracy? Tweeting in the Age of Trump

As President Donald Trump continues to eschew traditional press meetings for more incendiary tweets, we at Hook Research spoke to Sam Mesquita - social director at a London marketing agency - about the way social media now challenges power structures, the ability of hashtags to unite disparate, like-minded individuals, and the…
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Media Research
23/06/2016

Who needs experts? – Brexit & Post-Truth Politics in the Media

“People in have had enough of experts,” and for Michael Gove that’s why the cold response to the Leave campaign message amongst heavy-hitting economists is a reason to vote for Brexit. It’s easy to scoff, but in a landscape dominated by social media glitterati, the wisdom of crowds, and “post-truth” politicians, could…
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