by The Hook Team | Dec 15, 2022 | Consumer Insight, Teen & Youth
The Cost of Living Crisis is on everyone’s minds right now – particularly as we go into the colder, winter months. This is particularly true among parents – recent research from Nesta suggests that three-quarters of parents are worried about paying... 
by The Hook Team | Oct 25, 2017 | Hook News, Social Media
At Hook Research we’ve been working with data science company Signify to produce Social Intelligence – an exciting new process that is sure to change the way you think about consumer research… Social Intelligence – overcoming the limits of social listening The... 
by The Hook Team | Oct 19, 2017 | Qualitative Market Research
Francesca is the Field Manager at Hook Research. In the midst of double-checking that our processes and forms are up-to-date per the new GDPR guidelines, she took some time to sit down with us and talk about the evolution of qualitative recruitment throughout her... 
by Sam | Mar 10, 2017 | Qualitative Market Research
It is a truth universally acknowledged (at least among marketers) that video offers a powerful way of engaging with consumers. A quick Google uncovers lists of statistics backing up this claim: there’s the oft-repeated idea that a minute of video is worth 1.8 million... 
by Nick | Feb 14, 2017 | Qualitative Market Research
We live in a world where we increasingly expect familiar, cosy businesses to be disrupted. From the cabs we take (Uber), to the people we date (Tinder) we are increasingly encouraged to log on and – swiping right – get the experience we want. Given that,...
