Qualitative Market Research Archives

International Women’s Day 2018 - Hook Research

08/03/2018

“Flexibility aids productivity” – International Women’s Day 2018

To celebrate International Women’s Day 2018 , I had the pleasure of taking part in a special episode of Perspectives, in association with WIRe (Women in Research). This female-only vlog explored the key changes and commitments that companies can make to best support women in the workplace and it was…

Debbie

Debriefing Senior Stakeholders - Hook Research

Qualitative Market Research

15/02/2018

Debriefing senior stakeholders: three points to keep in mind

I was recently asked to offer some tips on debriefing senior stakeholders for VoxPopMe’s Perspectives vlog (if you're curious, you can hear my thoughts around 5:31). At Hook Research, we frequently present our findings to stakeholders at the top of the food chain and I thought that this video would…

Nick

Hook News Qualitative Market Research

18/12/2017

Hook Research in 2017: a Year in Review

As the year comes to a close, we've been looking back at the many different projects we've been lucky enough to work on in 2017. To celebrate we thought we'd share some of our favourite stats from the past 365 days at Hook Research. Take a look below! 2017 was a…

The Hook Team

Hook News

25/10/2017

Introducing Social Intelligence – where AI meets Qualitative Research

At Hook Research we’ve been working with data science company Signify to produce Social Intelligence – an exciting new process that is sure to change the way you think about consumer research… Social Intelligence - overcoming the limits of social listening The best research and strategy is grounded in meticulous and…

The Hook Team

Qualitative Market Research

19/10/2017

Here comes GDPR: The changing face of qualitative recruitment

Francesca is the Field Manager at Hook Research. In the midst of double-checking that our processes and forms are up-to-date per the new GDPR guidelines, she took some time to sit down with us and talk about the evolution of qualitative recruitment throughout her career and what changes might be coming down…

The Hook Team

Qualitative Market Research

10/03/2017

Creating Insights that Cut Through with Market Research Video

It is a truth universally acknowledged (at least among marketers) that video offers a powerful way of engaging with consumers. A quick Google uncovers lists of statistics backing up this claim: there’s the oft-repeated idea that a minute of video is worth 1.8 million words (a stat originating in a…

Sam

Qualitative Market Research

14/02/2017

Swiping Right for Market Research – Challenging Traditional Recruitment?

We live in a world where we increasingly expect familiar, cosy businesses to be disrupted. From the cabs we take (Uber), to the people we date (Tinder) we are increasingly encouraged to log on and - swiping right - get the experience we want. Given that, we were wondering at…

Nick

Hook News Qualitative Market Research

05/02/2017

Hook’s 4D Methodology – Discovery, Dialogue, Development, Deliverables

The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…

The Hook Team

Media Research

11/01/2017

Change Ahead: What to Expect from Saturday Night TV in 2017

Traditionally, Saturday night TV has focussed on providing light-hearted programming that is appropriate for the entire family: planet hopping timelords and music stars in the making have historically been the main orbiters in this Saturday evening TV universe. But 2017 may be the year this model is broken apart. Early…

Sam

Hook News Qualitative Market Research

17/11/2016

What is Talking Human? – Changing perspectives to generate new insights

The most meaningful insights about culture, life and the brands/products that matter come when people are Talking Human i.e. when they’re engaging in passionate dialogues about the things they care about - giving us, as researchers, brief glimpses into the weird and wonderful hidden worlds that they inhabit and understand. https://vimeo.com/188876277 It…

The Hook Team

“Flexibility aids productivity” – International Women’s Day 2018

Debriefing senior stakeholders: three points to keep in mind

Here comes GDPR: The changing face of qualitative recruitment

Creating Insights that Cut Through with Market Research Video

Change Ahead: What to Expect from Saturday Night TV in 2017

What is Talking Human? – Changing perspectives to generate new insights

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