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Qualitative Market Research Archives - Hook Research

International Women’s Day 2018 - Hook Research
Qualitative Market Research
08/03/2018

“Flexibility aids productivity” – International Women’s Day 2018

To celebrate International Women’s Day 2018 , I had the pleasure of taking part in a special episode of Perspectives, in association with WIRe (Women in Research). This female-only vlog explored the key changes and commitments that companies can make to best support women in the workplace and it was…
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Debriefing Senior Stakeholders - Hook Research
Qualitative Market Research
15/02/2018

Debriefing senior stakeholders: three points to keep in mind

I was recently asked to offer some tips on debriefing senior stakeholders for VoxPopMe’s Perspectives vlog (if you're curious, you can hear my thoughts around 5:31). At Hook Research, we frequently present our findings to stakeholders at the top of the food chain and I thought that this video would…
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2017 Year in Review - Hook Research
Hook NewsQualitative Market Research
18/12/2017

Hook Research in 2017: a Year in Review

As the year comes to a close, we've been looking back at the many different projects we've been lucky enough to work on in 2017. To celebrate we thought we'd share some of our favourite stats from the past 365 days at Hook Research. Take a look below! 2017 was a…
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Hook News
25/10/2017

Introducing Social Intelligence – where AI meets Qualitative Research

At Hook Research we’ve been working with data science company Signify to produce Social Intelligence – an exciting new process that is sure to change the way you think about consumer research… Social Intelligence - overcoming the limits of social listening The best research and strategy is grounded in meticulous and…
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Qualitative Recruitment - Hook Research
Qualitative Market Research
19/10/2017

Here comes GDPR: The changing face of qualitative recruitment

Francesca is the Field Manager at Hook Research. In the midst of double-checking that our processes and forms are up-to-date per the new GDPR guidelines,  she took some time to sit down with us and talk about the evolution of qualitative recruitment throughout her career and what changes might be coming down…
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Market Research video - Hook Research
Qualitative Market Research
10/03/2017

Creating Insights that Cut Through with Market Research Video

It is a truth universally acknowledged (at least among marketers) that video offers a powerful way of engaging with consumers. A quick Google uncovers lists of statistics backing up this claim: there’s the oft-repeated idea that a minute of video is worth 1.8 million words (a stat originating in a…
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Qualitative Market Research
14/02/2017

Swiping Right for Market Research – Challenging Traditional Recruitment?

We live in a world where we increasingly expect familiar, cosy businesses to be disrupted. From the cabs we take (Uber), to the people we date (Tinder) we are increasingly encouraged to log on and - swiping right - get the experience we want. Given that, we were wondering at…
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Hook Research 4D Methodology
Hook NewsQualitative Market Research
05/02/2017

Hook’s 4D Methodology – Discovery, Dialogue, Development, Deliverables

The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…
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Saturday Night TV - Hook Research
Media Research
11/01/2017

Change Ahead: What to Expect from Saturday Night TV in 2017

Traditionally, Saturday night TV has focussed on providing light-hearted programming that is appropriate for the entire family: planet hopping timelords and music stars in the making have historically been the main orbiters in this Saturday evening TV universe. But 2017 may be the year this model is broken apart. Early…
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Talking Human - Hook Research
Hook NewsQualitative Market Research
17/11/2016

What is Talking Human? – Changing perspectives to generate new insights

The most meaningful insights about culture, life and the brands/products that matter come when people are Talking Human i.e. when they’re engaging in passionate dialogues about the things they care about - giving us, as researchers, brief glimpses into the weird and wonderful hidden worlds that they inhabit and understand. https://vimeo.com/188876277 It…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.