by Nick | Feb 14, 2017 | Qualitative Market Research
We live in a world where we increasingly expect familiar, cosy businesses to be disrupted. From the cabs we take (Uber), to the people we date (Tinder) we are increasingly encouraged to log on and – swiping right – get the experience we want. Given that,... 
by The Hook Team | Feb 5, 2017 | Hook News, Qualitative Market Research
The world is increasingly complex. Our role at Hook Research is to make it less complex – giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That’s why we created our 4D Methodology. We feel that for... 
by Nick | Oct 14, 2016 | Qualitative Market Research
A recent Guardian review piece discussed whether authors had the experience and understanding to talk about cultures they were not a part of. This not only an interesting question for authors, but it is one that a researcher is often confronted with as well. For... 
by Nick | Sep 7, 2016 | Consumer Insight
Anyone who has worked in research knows about the holy grail of the 18-35 audience. Of the age bands used throughout research, this group includes the tastemakers: the people who will not only consume a brand but who – through their vitality, coolness and effortless... 
by Debbie | Aug 16, 2016 | Qualitative Market Research
Maybe you’re thinking about using an online research panel for your next big project, or perhaps you’ve just been asked by a local researcher to take part in one. Regardless, you may be wondering exactly what the panel is, or how valuable it is in the overall research...
