Qualitative Research Archives

Debriefing Senior Stakeholders - Hook Research

15/02/2018

Debriefing senior stakeholders: three points to keep in mind

I was recently asked to offer some tips on debriefing senior stakeholders for VoxPopMe’s Perspectives vlog (if you're curious, you can hear my thoughts around 5:31). At Hook Research, we frequently present our findings to stakeholders at the top of the food chain and I thought that this video would…

Nick

Qualitative Market Research

14/02/2017

Swiping Right for Market Research – Challenging Traditional Recruitment?

We live in a world where we increasingly expect familiar, cosy businesses to be disrupted. From the cabs we take (Uber), to the people we date (Tinder) we are increasingly encouraged to log on and - swiping right - get the experience we want. Given that, we were wondering at…

Nick

Hook News Qualitative Market Research

05/02/2017

Hook’s 4D Methodology – Discovery, Dialogue, Development, Deliverables

The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…

The Hook Team

ethnographic research techniques - Hook Research

Qualitative Market Research

14/10/2016

Consumer Consulting: Respectful Ethnographic Research Techniques

A recent Guardian review piece discussed whether authors had the experience and understanding to talk about cultures they were not a part of. This not only an interesting question for authors, but it is one that a researcher is often confronted with as well. For instance, can a researcher like…

Nick

Consumer Insight Kids Media

29/09/2016

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

https://vimeo.com/182409079 "There's no such thing as normal" How are kids thinking about different people and lifestyles? And how is this impacting their thoughts about themselves? Hook Research's Show N Tell Report 2016 aimed to answer these questions, and many others like them in our new, bi-annual research into the lives of British children.…

Debbie

Consumer Insight

07/09/2016

From Cradle to Rave: Changing how we Understand Lifestages

Anyone who has worked in research knows about the holy grail of the 18-35 audience. Of the age bands used throughout research, this group includes the tastemakers: the people who will not only consume a brand but who – through their vitality, coolness and effortless joie de vivre – will pull…

Nick

Qualitative Market Research

16/08/2016

What is an online research panel? – Qualitative research methods

Maybe you’re thinking about using an online research panel for your next big project, or perhaps you’ve just been asked by a local researcher to take part in one. Regardless, you may be wondering exactly what the panel is, or how valuable it is in the overall research process. If…

Debbie

Media Research

23/06/2016

Who needs experts? – Brexit & Post-Truth Politics in the Media

“People in have had enough of experts,” and for Michael Gove that’s why the cold response to the Leave campaign message amongst heavy-hitting economists is a reason to vote for Brexit. It’s easy to scoff, but in a landscape dominated by social media glitterati, the wisdom of crowds, and “post-truth” politicians, could…

Nick

Debriefing senior stakeholders: three points to keep in mind

Consumer Consulting: Respectful Ethnographic Research Techniques

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

From Cradle to Rave: Changing how we Understand Lifestages

What is an online research panel? – Qualitative research methods

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Qualitative Research Archives - Hook Research

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