by Sam | Jun 5, 2019 | Hook News, Kids Media
Hook will be heading to the Children’s Media Conference 2019 to host a panel conversation about the impact of kids spoken-word audio content (podcasts, smart speakers, voice, and audiobooks) on the wider youth media landscape – a conversation that will be... 
by Sam | Feb 21, 2018 | Semiotic Analysis
For our latest Talking Human video, Hook Research sat down with Jonathan Sebire from Signify to better understand Dark Social – what it is, how it impacts the news cycle, and why brands should care about shedding light on this space. What is dark social?... 
by Sam | Nov 26, 2017 | Qualitative Market Research
Combining the latest e-gaming technology with classic qualitative methods, Hook Research has developed the VoxBox – a powerful, new tool that helps our clients understand the precise moments in video content that are connecting with audiences. Have a quick look... 
by Nick | Nov 7, 2017 | Social Media
A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of... 
by The Hook Team | Oct 25, 2017 | Hook News, Social Media
At Hook Research we’ve been working with data science company Signify to produce Social Intelligence – an exciting new process that is sure to change the way you think about consumer research… Social Intelligence – overcoming the limits of social listening The...
